Beverage company Parle Agro has announced Bollywood superstar Salman Khan as the new face of its brand Appy Fizz as it aims to fuel its levels of growth. With the onset of summer across India, Khan will feature in the new #FeelTheFizz campaign for Appy Fizz.
Since its launch in 2005, the Rs 650-crore brand – which aims to be Rs 4,000 crore – has been a market leader in the category of fruit + fizz drinks. Associating with Khan is part of Appy Fizz’s strategic large scale marketing investments, aiming to further strengthen the brands connect with millions of consumers across India. The brand’s recent association with Bigg Boss season 11 met with huge success when Parle Agro unveiled a special edition Appy Fizz Pet bottle along with the show, giving fans an exclusive chance to meet their hero.
Nadia Chauhan, Joint MD and CMO, Parle Agro, said, “Appy Fizz has established a strong foothold in the market over the years and with this collaboration, we want to further build the brand through aggressive marketing initiatives. Salman Khan’s magnetic personality seamlessly reflects the brand’s identity and with his popularity along with the power of Appy Fizz, we aim to make this brand a household name.”
Speaking about this collaboration, Khan said, “I am delighted to come on board as the brand ambassador for Appy Fizz. With the exciting new campaign, I am positive the fans and the brand’s consumers will Feel the Fizz!”
Khan is the newest addition to the existing list of A-listers as the face of a Parle Agro brand with Alia Bhatt as the brand ambassador for Frooti and its variants and Tollywood superstar Allu Arjun for Frooti in South India.
Khan will feature in an exciting new Appy Fizz TVC supported by a multi-media campaign which will be rolled out this summer.