Network18 has announced new appointments to provide greater marketing impetus to its national news channels. The network has appointed Priyanka Kaul as President, Marketing and Special Projects, TV18, and Aditi Singh as Executive Vice-President, Special Projects, TV18.
Kaul and Singh bring with them vast experience and have been behind some of the most popular campaigns of NDTV such as Greenathon, Support My School, Save Our Tigers, Banega Swachh India, Every Life Counts and Our Girls Our Pride. Kaul will report to Rahul Joshi, CEO, News & Group Editor-in-Chief, Network18 and Singh will report to Kaul.
Kaul has been involved in various aspects of television over the last 20 years, including production, content creation, anchoring and on the business side with sales and marketing. In her last role as ‘Chief Revenue and Marketing Officer, NDTV Group’, Kaul was responsible for revenue from both, domestic and international markets. In 2007, she founded the Special Projects and Campaigns vertical at NDTV.
Kaul said, “I am passionate about building sustainable business models and believe that constant innovation is the key to driving revenues. I hope to bring the same fervour of innovation to the plethora of brands housed under TV18.”
Kaul has won several national and international awards, including the prestigious CBA (Commonwealth Broadcasting Association) One World Media Award and was a part of the team that represented India at the First BRICS Media Summit in Beijing. She has a degree in Economics from Sophia College, Mumbai and has done Advanced Management from Harvard Business School, Boston.
Singh has over 20 years of experience in the television Industry. Before joining Network18, Singh was COO/ Head of the Special Projects and Events Division of NDTV where she was key in leading and building this business from scratch. Prior to this, Singh was Channel Producer for NDTV 24x7 where she was responsible for production operations.
Singh said, “The Special Projects initiative has been a game-changer that has transformed brand promotion and advertising in India. In the new role, I hope to create greater impact by taking the function to new levels of growth. I am delighted to embark on this journey with some of the most experienced leaders at TV18.”
Singh is a graduate in Economics from Shri Ram College of Commerce, Delhi University.