Dream11, the sports gaming platform, has announced former Indian cricket captain Mahendra Singh Dhoni as its brand ambassador.
Dhoni will be the new face of Dream11’s multi-channel marketing campaigns and brand engagement activities, as the company aims to surge ahead and strengthen its leadership position in the online sports gaming industry.
Speaking about his association with Dream11, Dhoni said, “I am delighted to associate with Dream11 because it gives millions of sports fans an opportunity to be the decision maker, create their own team and experience the game first-hand. The Dream11 platform perfectly defines the importance of choosing the right players and building a team as per the playing conditions.”
Commenting on MS Dhoni’s association with Dream11, Harsh Jain, CEO, Dream11, said, “Dhoni’s immense popularity among sports fans, coupled with his leadership qualities and sharp cricketing acumen, makes him the perfect match for our brand. He embodies all the characteristics that our users need while picking their Dream11 team. We believe this association will help us exponentially grow our current user base of 2 crore Indian sports fans.”
On Dhoni’s appointment, Vikrant Mudaliar, Chief Marketing Officer, Dream11, said, “We are thrilled to have Dhoni on board, who is well-known for being a strategic thinker and a visionary leader – attributes that resonate perfectly with Dream11’s brand proposition. This partnership is impeccably timed with Dream11’s next phase of growth and the unveiling of its new logo and visual identity. We believe that our association with Dhoni will further build the Dream11 brand, enabling sports fans to experience our unique format.”
Speaking on the occasion, Arun Pandey, CMD, Rhiti Group, said, “We are happy to be associated with Dream11 and look forward to an extended partnership with them. The future is really bright for fantasy sports platforms like Dream11 as it is catching up massively with the Indian youth and creating a new era in the sports industry all together.”