Wavemaker retains Tata Sky business

GroupM’s Wavemaker has  retained media duties for Tata Sky.  

Maxus (now part of Wavemaker) has been the media agency on record ever since the DTH service provider launched its operations in India in 2006. Tata Sky had called a multi-agency pitch involving top media agencies.

Also read: Choosing agencies merely on pricing is a disservice to the industry, says Wavemaker’s Kartik Sharma

“I am grateful to Tata Sky team for selecting us as their strategic media partners right from the start of their launch in India. Associating with Tata Sky for over a decade now has been an enriching experience for all of us. Tata Sky is one of our oldest client partners in India and we are extremely happy to continue our relationship with them. We are excited about our new global framework – ‘Rapid Growth Planning’ which will help Tata Sky in identifying growth opportunities and help in further strengthening the brand”, said Kartik Sharma, Managing Director, Wavemaker South Asia.

Malay Dikshit, Chief Communications Officer, Tata Sky, said, “GroupM has been associated with Tata Sky for the past 10 years and it was time that we scanned the media industry for best practices, great leadership and sound commercials. While there were some brilliant and very strong contenders delivering on all of these requirements, team Wavemaker stood a step ahead with their strategic steer and detailed planning. Tata Sky welcomes Wavemaker on board again.” 

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