Watch and Lifestyle brand Fossil appoints Carat as media AoR

Carat Context, the Bengaluru office of Carat, has bagged the Fossil Group account in a multi-agency pitch in India. Carat Context is headed by Joydeep Raha, CEO, Carat Context. All businesses being handled from the Bengaluru office fall under the ambit of Carat Context.

Fossil is an American watch and lifestyle company, creatively rooted in authentic vintage and classic design.

Paul Ruban, Head, GTM (Go To Market), Fossil India, said, “We are delighted to have Carat handling our Fossil account in India. Besides the strengths of the teams that Carat has in India through the Dentsu Ageis Network, we are glad to have an agency that has a pan Asia presence. This will allow us to be consistent in our message and execution across various communication channels in the APAC region.”

Raha said, “We are truly honoured that Fossil saw value in our integrated strategic approach and aligned its business with us. We look forward to leveraging the Network’s strengths across all media to deliver a wholly connected solution for Fossil.” 

The Fossil Group account will be handled by the Bangalore teams of Carat Context and iProspect.

Kartik Iyer

Kartik Iyer, President, Media Brands, Dentsu Aegis Network, said, “We look forward to working with Fossil and take it from strength to strength in the market. With Dentsu Aegis Network’s integrated approach and capabilities of delivering end-to-end solutions, we are confident of enabling strong connects with ambitious youngsters in India.”

Fossil strive to create high-quality watches, bags, jewellery and more that preserve the best of the past while updating it for today. The Fossil Group represents a number of bridge to luxury fashion brands in India including the likes of Skagen, Armani Exchange, Diesel and Michael Kors to name a few.

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