The Gunn Report for 2017 has been released and McCann India is the only agency from India that has made it to the top 50 agencies in the world. McCann India is ranked 32 in the global ranking of the Gunn Report. The report also ranked McCann India at No. 9 among the top 10 agencies in Asia Pacific.
India has seven agencies that are ranked under top 50 agencies in the Asia-Pacific region. McCann is followed by Taproot Dentsu, BBDO, Ogilvy & Mather, Leo Burnett, L&K Saatchi & Saatchi and Wieden+Kennedy.
India ranked at No. 12 globally with 946.4 points in the 2017 report.
Last year, India was ranked No. 13 in the list of most awarded countries. Among Indian agencies, BBDO India topped the list in 2016, followed by McCann Worldgroup at No. 2 and Publicis India at No. 3. Ogilvy & Mather and Taproot Dentsu shared the No. 4 rank.
Top creative agencies in APAC in 2017 from India
|
Rank
|
Agency
|
Network
|
Points
|
|
9
|
McCann
|
McCann Worldgroup
|
238.2
|
|
20
|
Taproot Dentsu
|
Dentsu Aegis Network
|
139.5
|
|
27
|
BBDO
|
BBDO Worldwide
|
117.6
|
|
28
|
Ogilvy & Mather
|
Ogilvy & Mather
|
117.4
|
|
34
|
Leo Burnett
|
Leo Burnett
|
82.4
|
|
41
|
Law & Kenneth Saatchi & Saatchi
|
Saatchi & Saatchi
|
59.2
|
|
43
|
Wieden+Kennedy
|
Wieden+Kennedy
|
57.4
|
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Prasoon Joshi
Prasoon Joshi, Chairman Asia Pacific, CEO and Chief Creative officer, McCann India, said, "2018 was a significant year for McCann Worldgroup India and it’s great to see this reflecting in the Gunn Report. I want to thank all from McCann Worldgroup who contributed to this recognition and also want to thank all our client partners for this.”
The Gunn Report is the global index of creative excellence in advertising. Combining the winners' lists from all of the world’s most important award contests, it establishes the annual worldwide league tables for the international advertising industry.
This annual publication details the most successful advertising campaigns of the year. Since the first report published in 1999, it has grown to be one of the most authoritative analyses of advertising campaigns worldwide, with findings republished in both industry journals and mainstream newspapers.
Given below is the list of campaigns from India that have made in top 50 in the APAC region Gunn Report 2017.
Top campaigns in APAC region in 2017 from India
|
Rank
|
Campaign
|
Brand
|
Agency
|
Category
|
Points
|
|
12
|
The Immunity Charm
|
Ministry of Public Health, Afghanistan
|
McCann Mumbai
|
Non-profit, public sector and education
|
166.8
|
|
15
|
School For Justice
|
Free A Girl Movement
|
JWT Amsterdam
|
Non-profit, public sector and education
|
141.2
|
|
24
|
Adidas Odds
|
Adidas
|
Taproot Dentsu
|
Clothing & Accessories
|
113.7
|
|
29
|
Dads #ShareTheLoad
|
Ariel Matic
|
BBDO Mumbai
|
Household & Domestic
|
87.5
|
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