Rohit Gothi joins Hero Cycles as Chief Executive Officer

Hero Cycles has announced the appointment of  Rohit Gothi as its Chief Executive Officer. Gothi joins Hero Cycles following a four-year stint at Hindustan Coca-Cola Beverages where he was the Executive Director, Market Operations.

With 25 years of experience in understanding of the B2Cbusinesses, he holds a lot of promise as he sets forth to steer the Hero Cycles business. Having begun his career with Shalimar Paints, he has held key positions in companies such as Marico, Lornamed and Bharti Airtel.

In his new role as the CEO at Hero Cycles Ltd., Gothi will be responsible for spearheading the planning, development and execution of the company’s long-term strategy.

Pankaj M Munjal, CMD, HMC Group, said, “We are delighted to have Rohit join our team. Today, Hero Cycles is the largest manufacturer of bicycles in the world and we are engaged in transforming cycling at the global level. With the objective of accelerating our growth, we plan to expand our verticals internationally andaggressively promote our upcoming product line and new age range of bikes. At this juncture in our journey, Rohit’s leadership would be instrumental in guiding the organisationtowards consolidating the domestic market while marking a global presence internationally. We are confident that the appointment will take the organization to new heights.”

Commenting on his appointment, Gothi said, “I am excited about my new role in a category that holds immense promise and potential. The energy at Hero led by Munjal is absolutely exhilarating and it feels fantastic to be a part of 7000-plus strong team of committed lively individuals. My endeavour would be to drive Munjal’s vision to redefine cycling, innovate and integrate advance technologiesand provide a world class product experience to consumers.”

Since its inception in 1956, Hero Cycles has expanded a lot. The company exports its products to over 70 countries and has a network of over 250 suppliers and 3,000dealerships. Besides regularly launching newer range of bicycles, Hero Cycles is focusing heavily towards e-cycles for market expansion and to promote green commute and clean mobility.

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