Blackberrys, the Mohan brothers owned apparel brand, has appointed L&K Saatchi & Saatchi as the brand andcreative Agency on Record (AOR) for their mainline and casual brand.
The account, which was won as a result of a multi-agency pitch, will be handled by the agency’s Mumbai office. The agency will be responsible for Brand Ideas, consumer strategy and communication plan, including creative mandate.
Blackberrys, India’s leading menswear retail brand has been synonymous with great fit and finish over the last 25 years of operations. With a Pan India footprint covering more than 110 cities, through its robust channel and partner network, the brand aims to tap into the discerning consumer preferences through its enhanced wardrobe solutions proposition.
Delna Sethna - Chief Creative Officer, L&K Saatchi & Saatchi, said, “It’s rare in today’s scenario to find Client Partners who will entrust you with a blank canvas. It is both immensely exhilarating to have this opportunity as it is sobering to live up to that belief. There’s no question of letting them down.”
Ramesh Kaushik, VP - Brand Experience, Blackberrys, said, “Blackberrys is all about enabling the consumers in their journey of success, always clothed in confidence and style. During the pitch process the agency presented a strategic approach that aptly addressed the precision required by us, for engaging our consumers. They displayed deep understanding of the consumers and category with a clear way ahead. We have faith in their ability to bring the desired outcome and do justice to the mandate.”