Wavemaker retains media duties for Perfetti Van Melle India

Wavemaker, GroupM’s new billion-dollar revenue, media, content and technology agency created from the merger of Maxus and MEC has announced the retention of media duties for Perfetti Van Melle India.

Industry sources have pegged the account size in the region of Rs 300-400 crore.

The pitch was for the entire portfolio of brands and involves only offline duties. The multi-agency pitch saw participation from other leading agencies.

Maxus (now part of Wavemaker) has been the agency on record and had first won the media mandate for Perfetti Van Melle India in 2006.

Kartik Sharma

Speaking on the successful retention of the business, Kartik Sharma, Managing Director, South Asia, Wavemaker, said, “We are extremely delighted to continue our decade long partnership with Perfetti. It is a huge moment of pride as this is the first win for us as Wavemaker. We couldn’t have asked for a better start to this year.”

Navin Khemka

Navin Khemka, Managing Partner, Wavemaker India, added, “Working with Perfetti, one of the largest confectionery manufacturers in the world, has been a great experience right from the start of this journey. We have together built iconic brands and continue to deliver unmatched media value for them.”

Rohit Kapoor, Director, Marketing, Perfetti Van Melle India, said,“Wavemaker (erstwhile Maxus) team has played a significant role in building our brands over the years. We are excited to share that our partnership with Wavemaker will continue after a comprehensive media agency validation process. Wavemaker has consistently demonstrated adequate capabilities to support us to achieve key business objectives, drive performance and innovation rigour.”

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