Law & Kenneth Saatchi & Saatchi, Publicis Communications’ full-service creative agency, has named Delna Sethna as its Chief Creative Officer across all its businesses.
Prior to this, Sethna was leading some key global businesses such as P&G brands and Mondelez. She is now the creative face of Law & Kenneth Saatchi & Saatchi. She will continue to report to Anil S Nair, Chief Executive Officer and Managing Partner of the agency.
Law & Kenneth Saatchi & Saatchi looks after the creative mandates of some of India’s biggest brands, including HeroMotoCorp, P&G, Renault India, Pepperfry, Jockey, Dabur, Mondelez, Thomas Cook and Kent RO, among others.
Speaking about the development, Nair said, “Delna has proved her creative mettle over and over, across all the brands she has worked for. Her creative and strategic thinking pushes the boundaries of traditional advertising to newer, unexplored areas. She has brought glory to the agency by winning Cannes Gold and D&AD in one single year. She is the perfect person to be heading our entire creative product and I am sure she will only thrive hereon.”
Sethna joined Law & Kenneth Saatchi & Saatchi in 2014, her second stint at the agency. She joined from Leo Burnett India, where she was the Regional Creative Director for P&G’s Whisper. A creative professional with over 20 years of experience in her stride, Sethna had stints in agencies such as JWT, Publicis Ambience and Lowe Lintas.
Speaking about her new responsibilities, Sethna said, “Law & Kenneth Saatchi & Saatchi is a wonderful place to grow as a creative professional. It is an organisation where the proverbial glass ceiling doesn’t restrict women. It allows for both people and work to flourish. The teams here are all young and passionate and I feed off that energy. I look forward to my new responsibilities and creative challenges coming my way. 2018 is going to be about creating great, memorable work for all of us at the agency.”
Sethna is a multi-award winning creative professional, with several metals won at Cannes Lions, Effies, Spikes Asia, D&AD in her kitty. She has a double Masters: one in English Literature and the other in Filmmaking from Tisch School of the Arts, NYU.