Zenith retains Nestle's consolidated media duties

Nestlé India, a food and beverage conglomerate, has retained Zenith as the AOR (agency of record) for its media business. Just recently, Nestle also consolidated its nutrition digital marketing business with Zenith and DigitasLBi.

The FMCG major called for a review after five years in November 2017 which saw some leading media groups from across the country participate.

The account size is in the range of Rs 600-650 crore.

Zenith was appointed as Nestlé’s media agency in 2005 and has been handling the company’s media duties ever since across business segments.

Tanmay Mohanty

Tanmay Mohanty, Group CEO, Zenith India says, “Nestlé is Zenith’s flagship account and we have had this relationship for more than a decade. We are super delighted that the client has once again handpicked us and it is a clear endorsement of Zenith’s competency and ability to deliver.”

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