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Mastiii partners with Pen India for content deal

This strategic association will enable it to reach out to a wider audience. At the same time, it will bring Mastiii closer to its viewers who would now be able to enjoy the content on the go

Music and youth channel from SAB Network, Mastiii, has expanded its digital footprint through an exclusive content association with Pen India Ltd. and now is available on its latest, Bollywood Times Mobile App.

Bollywood Times is a predominantly movie-focused platform with a vast reach and mostly youth audience. This strategic association will give it a boost to reach out to a wider audience. At the same time, it will bring Mastiii closer to its viewers who would now be able to enjoy the content on the go.

Jayanti Lal Gada, Chairman and Managing Director, Pen India, expressed, “In a bid to ensure that digital-first audiences of today have access to the best of entertainment, we are glad to come into this association with Mastiii in an exclusive linear feed sharing deal that will be available on our latest Bollywood Times app. The relentless efforts of the team and particularly my younger son Akshay Gada in the creation of this app catered to Bollywood enthusiasts and lovers has culminated in fruition of this association. With the backing of an established industry name like Mastiii, the premier music channel from SAB Group, we are confident the launch of the app will see success.”

Manav Dhanda

Manav Dhanda, Group CEO, SAB Group, said, “With the association and coming together of two brands, we aim at reaching out to the youth where they are. The association with Pen India comes at a time when the mobile app industry is booming in India and has shown tremendous growth with over six billion apps downloaded in 2016 alone. The launch of the Bollywood Times app and the streaming of our content on it will not only strengthen each brand individually but help give the youth of India a variety of content on a single platform.”

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