ADK to host Adfest 2018 Young Lotus Workshop

Adfest has announced that ADK will host the 2018 Young Lotus Workshop, a two-and-a-half-day workshop in which young creative teams from around the region will learn from ADK’s top creative experts before being presented with a live brief and just 24-hours to make the deadline.

Rob Sherlock, Chief Executive Officer of ADK Global, will be Chairman of next year’s Young Lotus Workshop.

“I’m passionate about Adfest and helping develop the talent of tomorrow. The focus of our Workshop will be transformation, collaboration and growth - making sure that the new wave of creators are ready for the reality of what’s next,” he said.

“One thing that particularly excites me is that we have a truly diverse Workshop Committee with eight mentors in total from five countries. Together, we are looking forward to running a transformational Young Lotus Workshop!”

Based in Singapore, Sherlock’s career spans numerous agencies on five continents including McCann in South Africa, JWT in London, FCB in New Zealand, Asia and North America – and ADK since 2014. Prior to ADK, he was Chief Creative Officer at Draftfcb Chicago, and Regional Executive Creative Director of FCB Asia Pacific.

ADK is a global network whose philosophy is to “create ideas that move people, create actions that move products off shelves, and create stories that move communities forward”. It was the first agency to expand out of Japan, and is passionate about transformation, collaboration and growth.

Jimmy Lam, President of Adfest, said, “The young creatives who participate in our Young Lotus Workshop have the chance to accelerate their careers and learn from the industry’s best. We’re delighted that Rob is taking time away from his responsibilities at ADK to share his knowledge of great ideas and powerful storytelling.”

ADK will also host the Young Lotus session on stage at Adfest 2018, when top Young Lotus teams will have the chance to present the ideas they created in response to ADK’s brief. Afterwards, Adfest delegates will be invited to vote for their favourite team to determine the Young Lotus Popular Vote. The winners of both the Young Lotus and the Popular Vote will be revealed during the Adfest 2018 Lotus Awards.

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