Ola drives Sunburn season 11 as presenting partner

Sunburn dance music festival has roped in Ola as the presenting partner for its 11th season. The collaboration comes fresh on the heels of the announcement of KYGO’S maiden India tour, which will commence on November 24 in Hyderabad, followed by Delhi on November 25 and in Mumbai on November 26.

While Ola, the mobile app for transportation, has been associated with Sunburn in previous seasons, this will be the first year as presenting partners.

Sunburn’s association with Ola will cover verticals of promotions and content aggregation among others. This year will witness multiple campaigns starting with the arena tours, leading up to the main festival in December, at Pune.

Sunburn will also custom curate content for Ola’s connected car platform for ridesharing, Ola Play. Ola commuters will have access to artist interactions, behind-the-scenes content, live event sets and highlights, which will be customised based on customer preferences.

Under its award-winning #PeekeMatChala campaign, Ola will roll out a host of on-ground activities, urging festival patrons to hail a vehicle of their choice through Ola rather than driving under the influence of alcohol.

Started in 2007 as a three-day music festival, Sunburn is an eclectic mix of music, entertainment, experiences, celebration and lifestyle that has seeded music tourism in India starting with Goa.

Karan Singh, Global CEO, Sunburn, said, “We’ve shared a great rapport with Ola in the past and have collaborated for our earlier seasons as well. We are delighted to have them on board as the presenting sponsor for Sunburn season 11 taking our association to the next level. They are trendsetters and one of the leading brands in the country and we intend to jointly give fans the ultimate event experience. We are sure they will add immense value to brand Sunburn and vice versa and we look forward to kick start this association with hottest DJ of the generation, KYGO.”

Expressing his views about this initiative, Mudit Shekhawat, Sr. Director, Marketing, Ola, said, “Sunburn is one of the most-awaited music festivals of the year and we are thrilled to associate with them once again. With a star-studded line-up and much anticipation, the festival is sure to create a lot of buzz. With Ola as the presenting partner, festival visitors will have easy and affordable access to smart mobility solutions ranging from top quality sedans under Prime Play to Ola Rentals where commuters can rent a cab for as many hours as they want. Festival patrons can also book our inter-city offering, Ola Outstation. We also urge all Sunburn visitors to book an Ola and spread the message of responsible partying and driving.”

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