LaLiga reschedules El Clasico to bring it to Indian primetime

El Clasico, LaLiga’s most anticipated match between Real Madrid and Barcelona, has been scheduled on December 23 at 5.30 pm, especially for Indian viewers. The live coverage of the game will begin at 4.30 pm on Sony Ten 1 and Sony Ten 2 channels. Recognising India’s potential as a footballing nation, LaLiga has also planned a special screening of the match at the NSIC Grounds, Okhla, in New Delhi, supported by additional on-ground activations to engage football fans. Fans can register for free on http://elclasicodelhi.laliga.es/ to experience the unforgettable match.

Sony Pictures Sports Network (SPSN), the official broadcaster of LaLiga, has also planned a special episode of its flagship studio show, Football Extraaa, directly from the venue for the live screening at the stadium amidst fans. Football Extraaa will also run a live contest in studio where viewers can pose questions to the guests on twitter and win merchandise.

Commenting on the announcement, Javier Tebas, President, LaLiga, said, "This December 23, the first El Clasico of the season will be played. A match between Real Madrid and FC Barcelona always generates a tremendous amount of interest around the world. We want the many LaLiga fans in India to enjoy the match as if they were in the stadium. We are going to prepare an event so that more than 15,000 fans from India can be with us, enjoy the match, and experience LaLiga more closely. It will be an event for fans of both teams, and LaLiga in general, to engage with the best football match in the world. We are sure that it will be an unforgettable experience. It's a great way to be closer to the Indian fans."

Rajesh Kaul, President, Sports and Distribution Business, Sony Pictures Networks India, said, “Sony Pictures Sports Network and LaLiga have come together once again to serve football fans both on-ground and on-air in India and across the Indian subcontinent. Our commitment to Go-Beyond is demonstrated not only broadcasting the El Clasico at primetime for fans in India but also giving them an on-ground experience of the live screening taking them closer to game in Spain. Last season, we telecast over 300 live games which is the highest number of games telecast in any European football league in a single season in India. The first El Clasico of season 2016-17 was the most viewed international league football game in India that season. We want to continue to drive the growth in viewership and our collaborative efforts for the first El Clasico of the season will further amplify its presence in India and expand our reach.”

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