Creativeland Asia wins Transsion Holdings' business in India

China’s Transsion Holdings has assigned its creative duties to Creativeland Asia. Spice Mobility has re-entered Indian market by forming a joint venture with Transsion Holdings which will launch Tecno, itel, Infinix and Spice in India.

Creativeland will be responsible for the branding and communications mandate for Transsion across these four brands as well as its accessories brand Oraimo in India. The account was won following a multi-agency pitch.

On appointing Creativeland Asia, Gaurav Tikoo, SVP Marketing, Transsion Holdings, India, said, “Transsion Holdings has long term plans for the Indian market and we increasingly want to work with partners who can live our vision and help fuel growth. Creativeland Asia understood our philosophy and the kind of impact we want to create in this highly competitive market. We look forward to working with its team to create clutter-breaking campaigns and to fortify the brand recall for all our brands.”

Commenting on the win, Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia Group, said, “Creativeland welcomes the brands from Transsion Holdings. A strong win for us yet again in the Delhi NCR market. With a lot of sound learning from the past, I look forward to a strong new innings in this extremely competitive category.”

Rana Barua, Chief Executive Officer, Creativeland Asia Group, added, “Our strength as an integrated unit and the ability to take a leap with our creative power, efficacy and agility has shown us a great result. As part of the pitch process, we were up against some of the sizeable networks of the country & it proves the point yet again – that CLA is truly ahead of the curve on solutions. Transsion Holdings is a prestigious group and we look forward to partnering them on all the brands.”

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