BCCL's Nikhil Kumar joins Publicis India as Vice-President

Publicis India has appointed Nikhil Kumar as Vice-President. Based in Mumbai, Kumar will focus on both organic and inorganic growth for the agency. He will report to Paritosh Srivastava, COO, Publicis India.

Kumar joins Publicis India from Bennett Coleman & Co Ltd (BCCL) where he was the Chief Manager at The Economic Times, looking after the brand performance and brand health of ET, while heading the Brand Equity product portfolio.

Paritosh Srivastava

Commenting on the appointment, Srivastava said, “We are happy to have Kumar on board the agency. He has donned multiple hats and comes with rich experience of both the sides across organisations. We’re confident that his vast exposure in the realm of marketing and advertising will play a distinctive role in offering meaningful solutions to clients and further strengthening the agency relations.”

An MBA in International Business Management from University of Maryland, USA, Nikhil is a brand marketing professional with over a decade of experience in building brands. In the past, Kumar has worked both in a marketing role as well as had a fair share of exposure within the advertising world. His experience across diverse brands and agencies, including Jet Airways, MullenLowe Lintas Group, Bosch & Siemens and The Economic Times, will be key in translating the client’s business needs into distinctive brand strategies. In addition, his exposure within the product development domain and his ability to gauge the profitability on brands will further assist agency partners in creating a sustainable impact for their brands.

Expressing his thoughts on joining the agency, Kumar said, “Publicis India has been in the news lately for putting out a plethora of good work and key people appointments. I was impressed by the vision and direction that Srivastava and his team had for the future of the agency and how I would play a key role in shaping it. I’m excited to begin this new chapter and help achieve bigger milestones for the agency.”

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