Star Sports, the sports broadcast arm of Star India, is all set to launch Star Sports 1 Kannada, India’s first dedicated Kannada sports channel. The decision comes shortly after launching India’s first Tamil sports channel Star Sports 1 Tamil and the first FTA sports channel Star Sports First. This is Star Sports’ second stint in the regional markets.
Celebrating the spirit of the Kannadiga culture is at the heart of the launch of Star Sports 1 Kannada. Karnataka as a region has shown very distinctive viewing habits and an affinity to differentiated language content. This has enabled Star Sports to create a unique, engaging and, most importantly, viewer-centric offering for the southern state.
Star Sports 1 Kannada, with its rich line-up of sports properties, will help bring Kannadiga sports fans closer to their favourite sports. The calendar includes live events such as the Hero Indian Super League (ISL), Board of Control for Cricket in India (BCCI), Premier Badminton League (PBL) and others. Star Sports 1 Kannada aims to provide fans with region-specific quality sports content, allowing them to connect with their heroes.
A Star India spokesperson said, “Sports is more engaging, enjoyable and thrilling when it is watched in a language one speaks. Our strong presence in Karnataka has helped us understand how Kannadiga sports fans like to consume sports content. Kannadigas possess an inherent sporting quality of resilience and an undying desire to always win. Star Sports 1 Kannada, with its extensive line-up of popular sports content, is a resolute step towards bringing these Kannadiga fans closer to their favourite games and heroes.”
A promo campaign was launched to support the launch of Star Sports 1 Kannada. Keeping true to essence of the Kannadiga culture, the promo focuses on the determination and never-say-die attitude of a Kanaddiga.
Star Sports 1 Kannada will be available on leading DTH/ cable operators across Karnataka as well as rest of India soon.