Times Network has appointed Sujeet Mishra as the Marketing Head of Times Now. The development was confirmed by MK Anand, MD & CEO, Times Network. Mishra will be based at the company’s headquarters in Mumbai.
He will join Times Now in December from ABP News Network (ANN), where he spent over 11 years and rose to the Group Marketing Manager role. Mishra is currently serving his notice period with ANN.
With over 13 years of experience in marketing, brand communication (ATL & BTL) and consumer research, Mishra has been part of several key marketing projects at ABP, including the brand name change from Star News to ABP News.
He was responsible for managing the brand in the B2C and B2B space, working on annual brand strategy, brand communication, channel positioning, budgeting and tracking brand health to drive channel equity, viewership and revenue.
Prior to joining ANN in 2006, Mishra had stints with Dainik Jagran and ETV Network.