Scarecrow Communications has roped in Ashish Naik as Group Creative Director for its Mumbai Office to strengthen its art department. Prior to this, Naik was a Senior Creative Director at Ogilvy & Mather (Mumbai), where he served his longest stint of 12 years. He has also worked with Contract, FCB ULKA, Everest Advertising and Saatchi & Saatchi.
Manish Bhatt, Founder Director, Scarecrow, said, “Naik is a classic visual thinker and many of his critically-acclaimed work follows Sir John Hegarty School of advertising. He has a distinguished experience of working on some of the leading brands in India, under the guidance of some of the leaders in the industry at India’s leading creative agencies. Some of his past work has been recognised globally. His experience will help me further cultivate the creative culture at Scarecrow Mumbai.”
Naik comes on board with over 19 years of experience across brands such as Cadbury, Perfetti Van Melle, Fevicol, Amul Macho, Gujarat Tourism, Hindustan Pencils, Fiat, Castrol, Franklin Templeton, Essar, ICICI Bank, HDFC Bank, Hindustan Times among others.
Naik said, “It’s been an interesting journey in advertising so far. I have always learnt from the different personalities I have met through my journey. Manish and Raghu are two such people who have grown strength by strength and have tasted success in such a small time span. Scarecrow has been successful in making its mark in today’s competitive advertising world. I am looking forward to being part of a strong creative team and spreading my wings in this flight to success.”
Naik has won a host of international and national awards. His campaign for Sour Marbles, CPPA and Franklin Templeton has won Cannes Lions, One Show, D&AD, London International Awards, Spikes Asia and Abbys.