With the aim to start new conversations around music, MTV and Musiconcepts will launch a first-of-its-kind gathering of over 50 artists celebrating non-Bollywood music in the form of MTV India Music Summit. The summit, which will be attended by artists from various backgrounds and belonging to different genres of music, will be held from October 27 to 29, 2017, at the scenic locales of Fairmont in Jaipur.
The MTV India Music Summit is a congregation of music lovers and musicians under one marquee and the kind that straddles a rare variety of genres – from Hindustani and Carnatic classical to jazz, folk, devotional, electronica and more – and will enthral audiences for three days in the beautiful city of Jaipur.
Founding Partners of Musiconcepts said, “Given the diversity that Indian music represents, there is much to discover, new musicians to be heard, new compositions, sound and lyrics. From the nuances of the gharaanas to the golden era of Bollywood, from meditating with music to discovering the healing power of music. Not just that, but the combinations that can be made possible are fantastic to say the least and it is important that these must be explored and thought about. In presenting an eclectic collection of our brilliant musicians, it is both challenging and exciting to be able to curate different genres, sound and energy in a free-flowing format for audiences to discover and appreciate.”
“The richness of the content that we have for the MTV India Music Summit is evident from our pick of topics, genres and artists. From seduction by the queen of classical Kaushiki Chakraborty to the energetic brilliance of Ustaad Shujaat Khan’s sitar to the soulful renditions by Ustaad Rashid Khan, it has been interesting to see what combinations can come together in this spectacular space,” they added.
Shedding light on the association with the summit, Raj Nayak, COO, Viacom18, said, “MTV initiated India into the experience of music on television, making it a socially and commercially successful phenomenon. Today the brand is synonymous with being reflective of the country’s youth – their preferences, beliefs, opinions, desires et al, especially where music is concerned. This presents us with the unique opportunity to partner with initiatives such as the India Music Summit which aims to bring artists from diverse musical backgrounds together to celebrate the rich variety of sounds available to us today, including some which we may have forgotten, and some which we haven’t yet discovered. It’s an extremely noble and exciting event and we’re sure those attending the MTV India Music Summit will have a musically enriching experience.”
Delving deeper into MTV’s association with the summit, Ferzad Palia, Head, Youth, Music and English Entertainment, Viacom18, said, “MTV is the universe of the young and music being one of the cornerstones of youth culture in India, has always been a key element in the brand’s development over the years. Be it introducing India to music television or providing a platform to innumerable artists through our extremely popular music based shows such as MTV Unplugged, Coke Studio@MTV, MTV Sound Trippin and many more, MTV has always been the brand defining India’s taste in music…right up to launching very successful 24-hour Hindi music channel MTV Beats just a year ago. Thus, it is but a natural fit for a brand like MTV to be associated with a summit that is all about celebrating music in all its forms. The MTV India Music Summit is going to be an educational, enlightening and enriching experience for all those who attend and I would urge anyone who is even remotely interested in music to be a part of it.”
The MTV India Music Summit will allow attendees to discover a different side to the thumri queen Girija Devi and watch her converse and croon with Pandit Jasraj, understand the world and viewpoint of Carnatic classical wonder TM Krishna, watch sitar maestro Shujaat Khan’s famed gayaki and meld with the contagious sax riffs of American saxophone player George Brooks and Lesle Lewis’ master production ideas, be seduced by Kaushiki Chakraborty’s passionate thumris, get into the jazz bar with Vasundhara Vee and have folk throb through the heart and the soul.
Musiconcepts has as its founders, India’s top media professionals who with their combined experience and expertise of media marketing, content development, television anchoring, international licensing, publishing, advertising and large-scale events also share a common passion for music and the arts. The founders are Mala Sekhri, Ambika Srivastava, Aparna Joshi, Nippie Singh, Deepak Sahai and mentor is Prasoon Joshi.