Marico has assigned Lodestar as its media agency on record following a closely fought multi-agency pitch. Madison World is the incumbent on the account that is estimated to be in the range of Rs 500 crore.
The pitch was initiated in the month of July this year. Anuradha Aggarwal, Chief Marketing Officer, Marico Limited confirmed the news, saying, "We carried out a review of our media partnership and processes and Lodestar was selected on the basis of an exhaustive pitch process."
Marico is one of the leading FMCG companies in the country. Some of its famous brands include Parachute, Nihar, Saffola, Hair&Care, Livon, Revive, Mediker and Set Wet among others.