Law & Kenneth Saatchi & Saatchi has been appointed as the creative agency on record for Sterling Holidays Resorts Limited, a leading experiential holiday company in India.
The account, which was won following a multi-agency pitch, will be handled by the agency's Mumbai office. The agency will be responsible for the integrated communications mandate of the brand.
Commenting on the win, Anil S Nair, CEO and Managing Partner, Law & Kenneth Saatchi & Saatchi India, said, "Sterling Holidays is a leading holiday company in India with diverse vacation options for the avid traveller. They are at a stage where they are infusing a fresh perspective to holiday experiences in the country. We are very excited to partner them to chart out the next chapter of exciting holiday experiences for the Indian customer.”
Peshwa Acharya, Chief Marketing Officer, Sterling Holiday Resorts, added, "We are in the business of creating Experiential Holidays for our guests. Consumers today want holiday experiences that go beyond great rooms, outstanding locations and wonderful food, and that is what we would provide. In line with this, we found L&K Saatchi & Saatchi’s strategy and approach in sync with our brand ethos and believe that their innovative ideas will enable us in creating impactful brand communication. We are excited to have L&K Saatchi & Saatchi as our creative partner."
Sterling Holiday Resorts was incorporated in 1986 and has 29 resorts located in Agra, Anaikatti, Corbett, Daman, Darjeeling, Dindi, Dharamshala, Gangtok, Goa, Kanha, Karwar, Kodaikanal, Kufri, Lonavala, Manali, Munnar, Mussoorie, Nainital, Ooty, Puri, Sariska, Shirdi, Thekkady, Wayanad, Yelagiri and Yercaud. The company has 16 additional sites where it plans to add new resorts in the coming years.
Sterling Holiday Resorts Limited is now a 100 per cent independently managed subsidiary of Thomas Cook (India) Limited (TCIL). TCIL is a part of Fairfax Financial Holdings Limited, a $38.2 billion global investment and insurance holding company, headquartered in Toronto, Canada. Fairfax’s portfolio of companies includes several well-known global companies in the insurance, reinsurance and restaurant chains sectors.