Havells' new TVC shows how lighting can make a difference

Havells India Limited, a fast moving electrical goods (FMEG) company, has launched a new ad campaign titled ‘Lighting-Making a difference in your life’ to showcase its latest offerings in the lighting portfolio ‘QuadraGlow’ and ‘Triyca’.

Conceptualised by Mullen Lintas Delhi, the new ad campaign highlights the unique features and benefits of the new products through an engaging narrative, capturing interesting moments from real life. The ad campaign targets the evolved and informed consumer of today who wants to opt for aesthetic lighting products offering innovative solutions.

Shriram Iyer

Shriram Iyer, National Creative Director, Mullen Lintas, said, “Every product from the house of Havells represents positive change, starting right at home. The time was right to deliver a new ethos, born out of old values. A corporate intention rendered in a consumer facing stance #Makingadifference. Havells products are designed to simplify your life with thoughtful innovation. The latest campaign represents a new intention. The brand’s desire to bridge the gap between “Achi” life and “Asli” life. This thought is demonstrated through little everyday incidents in a series of spots, where Havells product gently reminds its users that there is absolutely no difference between the life that they crave for, the ‘good life’ and how they live today. Sometimes, ending the difference is what it takes to make a difference.”

The ad campaign features two television advertisements. The first advertisement builds on a daily life moment being enjoyed by a couple where a simple thing like lighting makes real-life experience closer to a dream setting just like seen in movies. Making wishes come alive is depicted beautifully in the second advertisement. This ad film shows an old man missing his native home-like feel in his son’s house where the daylight is less; here this smart product fills the gap by offering optional shades of natural light from dawn to dusk.

Amit Tiwari, Vice-President, Marketing, Havells India Limited, said, “It has always been our philosophy to launch products surpassing the expectations of our customers and fulfil the aspirations of the growing base of modern consumer. Through our new ad campaign, we want to convey the fact that Havells endeavours to turn people’s aspirations into reality through its path-breaking range of products.”

These new products transform the living room experience by offering an array of unique spectrum of nature-like light. The QuadraGlow batten comes with unique four step dimming option, while Triyca has functioning of three colour tones and two variants – batten and downlighter.

The ad campaign is on air and has been produced by Crazyfewfilms.

The TVCs:

Credits:

Creative Team: Amer Jaleel, Chairman and Chief Creative Officer; Shriram Iyer, President and National Creative Director; Sindhu Sharma, Group Creative Director

Account Planning Team: Ekta Relan, Executive Vice-President and Someshwar Mehra, Associate Vice-President

Account Management Team: Syed Amjad Ali, President; KRK Ganesh, Senior Vice-President; Vivek Mishra, Senior Brand Services Director and Aashiq Gesni, Brand Services Manager

Production House: Crazyfewfilms

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