GEC Watch: Zee TV tops Urban markets in Diwali week

The Diwali week witnessed significant changes in pecking order of Hindi general entertainment channels in Urban markets. In Week 42 of 2017 (October 14-20), Zee TV topped the Urban chart riding on Zee Rishtey Awards and its top running shows Kundali Bhagya, Kumkum Bhagya and Sa Re Ga Ma Pa Little Champs. With KBC on top of the chart in Urban markets, Sony Entertainment Television held its No. 2 positions while Colors slipped to No. 3 position. Star Plus continued to be at No. 4 position in Urban and No. 7 position in U+R markets.

Zee Anmol continued to rule the combined and Rural markets. There were no big changes in pecking order in both the markets.

Top channels in U+R markets

As per select BARC India data for Week 42 (October 14-20) of 2017 for HSM (U+R): NCCS All: 2+ Individuals, Zee Anmol remained on the top position in the combined markets recording viewership of 766.095 million (last week 757.146 million) Impressions. Zee TV is at No. 2 position with 704.641 million (last week 656.892 million) Impressions. Star Bharat remained at No. 3 with 598.433 million (last week 634.922 million) Impressions. Sony Pal climbed at No. 4 with 579.884 million (last week 526.821 million) Impressions. Colors slipped at No. 5 with 544.445 million (last week 609.841 million) Impressions. Sony Entertainment Television is at No. 6 with 538.416 million (last week 565.636 million) Impressions. Star Plus remained at No. 7 with 463.334 million (last week 485.656 million) Impressions. Sony SAB maintains its No. 8 position with 371.898 million (last week 354.597 million) Impressions. Rishtey climbed to No. 9 with 343.276 million (last week 301.051 million) Impressions. STAR Utsav slipped to No. 10 this week with 323.148 million (last week 320.306 million) Impressions.

Top shows in U+R markets

As per select data {HSM (U+R): NCCS All: Prime Time (1800 - 2330 hours): 2+ Individuals}, Zee TV’s spin off fiction Kundali Bhagya lead the flock at No. 1 spot with 11.639 million (last week 11.638 million) Impressions. Zee TV’s original show Kumkum Bhagya stood at No. 2 position with 10.533 million (last week 10.788 million). Kaala Teeka on Zee Anmol climbed at No. 3 in the Hindi Speaking Markets by garnering 9.200 million (last week 11.533 million) Impressions. Amul Sa Re Ga Ma Pa Little Champs on Zee TV scored 8.738 million Impressions to stand at No. 4. Sony TV’s Kaun Banega Crorepati slipped to No. 5 with 8.270 million Impressions (last week 10.167 million).

Top channels in Urban markets

Zee TV ranked as the most watched Hindi GEC in the urban markets clocking 404.097 million (last week 392.945 million) Impressions. Sony Entertainment Television maintained its second spot with 387.522 million (last week 418.327 million) Impressions. Colors slipped to No. 3 garnering 374.736 million (last week 424.719 million) Impressions. Star Plus stayed put at No. 4 in the urban markets with 312.769 million (last week 335.683 million) Impressions. Sony Sab jumped to No. 5 with 274.819 million (last week 261.113 million) Impressions. Star Bharat was at No. 6 with 266.899 million (last week 293.175 million) Impressions. Sony Pal was at No. 7 with 167.945 million (last week 169.209 million) Impressions. Zee Anmol came in next at No. 8 with 162.906 million (last week 169.589 million) Impressions. &TV stayed at No. 9 garnering 154.399 million (last week 156.696 million) Impressions. Rishtey continued at No. 10 with 85.998 million (last week 84.786 million) Impressions.

Top programmes in Urban markets

As per select data {HSM (urban): NCCS All: Prime Time (1800-2330 hours): 2+ Individuals}, Kaun Banega Crorepati on Sony stayed put at the top spot clocking 6.433 million (last week 8.038 million) Impressions. Zee TV’s spin off fiction Kundali Bhagya stayed at second position with 6.406 million (last week 6.961 million) Impressions. Zee TV’s Kumkum Bhagya stands next with 5.799 million (6.348  million) Impressions. Zee TV’s Amul Sa Re Ga Ma Pa Little Champs came in at No. 4 with 5.668 million Impressions. Star Plus’ Yeh Rishta Kya Kehlata Hai is at No. 5 with 5.509 million Impressions (last week 5.907 million).

Top channels in Rural markets

Zee Anmol held on to the top spot with 603.189 million (last week 587.557 million) Impressions. Sony Pal stayed at its No. 2 position garnering 411.939 million (last week 357.612 million) Impressions. Star Bharat stayed at No. 3 spot in the rural markets recording 331.534 million (last week 341.747 million) Impressions. Zee TV climbed at No. 4 with 300.543 million (last week 263.947 million) Impressions. Rishtey was at No. 5 with 257.278 million (last week 216.264 million) Impressions. Star Utsav came in next at No. 6 in rural markets garnering 242.125 million (last week 238.689 million) Impressions. Big Magic came at No. 7 with 185.242 million (last week 145.187 million) Impressions. Colors slipped to No. 8 with 169.708 million (last week 185.122 million) Impressions. Sony Entertainment Television ranked No. 9 in the rural markets with 150.893 million (last week 147.309 million) Impressions. Star Plus came at No. 10 garnering 150.564 million (last week 149.972  million) Impressions.

Top programmes in Rural markets

Zee Anmol’s Kaala Teeka and Jamai Raja stood at No.1 and No.2 position with 6.503 million Impressions and 6.221 million Impressions, respectively. Sony Pal’s Baalveer stood next at No. 3 with 5.686 million (last week 5.902  million) Impressions. Again Sony Pal’s Taarak Mehta Ka Ooltah Chashmah was at No. 4 in the rural markets garnering 5.552 million Impressions (last week 5.902 million). Zee TV’s Kundali Bhagya was listed at No. 5 garnering 5.232 million Impressions.

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