Tata Sky promotes 'Add On' services for sports lovers

Tata Sky and Star Sports have launched the ‘Star Sports Select Experience’ with the Premier League -- a first-of-its-kind innovation for sports enthusiasts of Tata Sky subscribers. Though the services started with the French Open earlier this year, it is only now that the DTH provider is officially announcing it.

The service promises to take fans straight to the heart of their favourite sport in a fully-immersive experience, offering more live matches and the option of multi-camera and stadium views.

Tata Sky’s Sports Add On service journey began this year with Star Sports Select Experience on Roland Garros, Wimbledon, enabling ardent sports fans the flexibility to choose from simultaneous live matches on Star Sports. Also exclusive to all Tata Sky subscribers were the option of watching Wimbledon highlights and an Inside Wimbledon experience with expert analysis and player interviews.

The DTH provider has plans to extend these services to cricketing events too and IPL is a big one that everyone is looking at.

Arun Unni, Chief Content Officer, Tata Sky, said, “At no additional cost to Tata Sky subscribers, the Add On feature is sure to delight sports fans with wider choices on camera angles, highlights and in-depth information on the sport at their convenience. Tata Sky in partnership with Star Sports has been able to empower subscribers by giving them freedom of watching multiple live simulcast matches, revolutionising the expanse and depth of sports-viewing experience in India.”

The option is currently available with Start Sports alone but the company is open to partnering with other sports broadcasters too. Unni explained, “It has to do with the broadcasters’ telecast rights deal. The broadcaster has to have rights to telecast all the matches, multiple camera views and various other options. Only then can we use this technology for better sports watching experience.”

This service can be accessed via the red button on the Tata Sky remote which will be visible on Star Sports Select 1 and Star Sports Select 1HD, Star Sports 1 (SD and HD), Star Sports 1 Hindi (SD and HD).

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