SVF awards Hoichoi's creative mandate to Rediffusion - Y&R

SVF, the entertainment company in Eastern India, has announced the appointment of Rediffusion-Y&R as the creative agency for its brand new OTT (over-the-top) platform Hoichoi. As part of the creative mandate, Rediffusion-Y&R will create the brand’s visual identity and its advertising campaigns.

The brand name Hoichoi, suggested by Rediffusion-Y&R, means non-stop excitement.

Hoichoi is a one-stop online destination for the best in Bengali entertainment. It will house over 500 movies, exclusive original web series and over 800 songs to suit the tastes of Bengalis across age groups. It is aimed at fulfilling the entertainment needs of Bengalis in India and the Bengali diaspora.

Vishnu Mohta, Co-Founder, Hoichoi, said, “We wanted an agency that will help our brand become a colloquial name in every Bengali household. The understanding of Bengali ethos that Rediffusion - Y&R brings to the table is admirable, and we are sure we will see some exceptional award-winning campaigns by them, in the months to come.”

Nilanjan Dasgupta

Nilanjan Dasgupta, EVP and Executive Creative Director, Rediffusion - Y&R, said, “We are delighted that the brand name suggested by us, the logo and campaign ideas presented, have all been appreciated by SVF. Having been privy to what Hoichoi aims to bring to the lovers of Bengali entertainment, we believe it will stay true to its name.”

SVF is Eastern India’s largest entertainment company, having business interests in film production, television content production, film distribution, digital cinema, music, new media and cinemas.

SVF has produced over 110 films, including national award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Apur Panchali’, ‘Chotoder Chobi’ and ‘Chander Pahar’. SVF’s next big venture is Hoichoi, a one-stop online destination for Bengali entertainment with over 500 movies, exclusive original web series and over 800 songs.

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