Rajnigandha Pearls, re-launched its much appreciated campaign for Teachers’ Day to pay homage to the selfless support and dedication of our teachers, who have helped shape our lives in many ways. The campaign is executed by The Mob.
This year’s campaign has a short film that showcases a transition point where our teachers helped us choose a path or that extraordinary moment that shaped our present life.
The short film featuring Sanket Bhosale, a popular comedian and mimicry artist known for his acts in Bollywood, will be released across all digital platforms such as YouTube, Facebook, Twitter and Instagram. Like last year, this film will be accompanied by a contest, where people can share short stories and inspirational expressions from their teachers that motivated them to cultivate talents to achieve, the desired life. Most of us appreciate the efforts of our teachers and how they changed the course of our lives. As an acknowledgment to their teachers’ much cherished guidance, the viewers can upload their thoughts with a hashtag; #TeacherNeBolaTha.
The campaign is a step forward to express gratitude to all the teachers for their valuable insight that unearthed our talent. Not only did they identify the uniqueness in each one of us, but also encouraged us to nurture it. In doing so, they placed an incredible amount of assurance and belief in us to produce excellence in our work that made us shine in our present.
Commenting on the campaign, Rajeev Jain, Associate VP, Marketing, DS Group, said, “Most of us still admire our teachers who have been mentors and have shaped our lives in a big way. The idea behind this film is to express Rajnigandha Pearl’s brand communication of, ‘Goodness inside, shines outside’. Each one of us has a unique strength, but it is the discerning eye of the teacher that discovers it and encourages us to take it forward. This campaign aims to make us recollect the moment in our lives that made us realize a hidden strength within us that was worth exploring. The protagonist of our film too, is blessed with a mentor, who identified his ‘Gift of Gab’.
Chraneeta Mann, Co-founder, The Mob, said, “We are carrying forward the brand message of ‘Goodness always shines/Achchai ki ek alag chamak hoti hai’ with focus on our teachers who have made us what we are today. We would use this occasion to thank the teachers who inspired us, and helped us change the trajectories of our lives. This video is nostalgia of how our teachers motivated us to explore our potential to the optimum.”
Creative agency: The Mob
Creative Team: Nitin Suri and Chraneeta Mann
Account Management: Nikita Punhani and Koushik Sinha
Director: Devanshu Singh
Production House: Little Lamb Films