GEC Watch: Star Bharat grabs second spot in U+R and Rural

Star Bharat continued to perform well in the second week of its launch to reach the second spot in U+R markets and became the most watched Hindi general entertainment channel (GEC) in rural market. The channel was launched on Monday, August 28.

Kaun Banega Crorepati also strengthened itself and became the most watched show in the urban markets, as per BARC India data.

Star Plus reclaimed its top spot in the urban markets but the gap between Colors (No. 2) was very narrow as the two stood about half a million apart in Week 36 (September 2-8).

Top channels in U+R markets

As per select BARC India data for Week 36 (September 2-8) of 2017 for HSM (U+R): NCCS All: 2+ Individuals, Zee Anmol remained on the top position in the combined markets by garnering 819.438 million (last week 771.523 million) Impressions. Star Bharat on its journey upwards, climbed to No. 2 spot with 669.588 million (last week 519.743 million in its debut week) Impressions. Zee TV stayed at No. 3 to garner 625.640 million (last week 598.705 million) Impressions. Star Plus remained at No. 4 with 581.618 million (last week 574.003 million) Impressions. Colors slipped by three spots to reach No. 5 position with 560.456 million (last week 613.679 million) Impressions. Sony Pal climbed to No. 6 garnering 496.335 million (last week 469.504 million) Impressions. Sony Entertainment Television dropped by a position up at No. 7 this week and garnered 491.965 million (last week 474.425 million) Impressions. Rishtey stayed at No. 8 this week with 438.215 million (last week 418.914 million) Impressions. Sony SAB continued to be at No. 9 with 383.079 million (last week 368.444 million) Impressions. Star Utsav was at 10 with 290.273 million (last week 290.265  million) Impressions.

Top shows in U+R markets

As per select data {HSM (U+R): NCCS All: Prime Time (1800 - 2330 hours): 2+ Individuals}, The Sri Lanka versus India twenty 20 on DD National was the most watched programme in the combined U+R markets garnering 12.658 million Impressions. Zee TV’s Kumkum Bhagya slipped to No. 2 with 10.981 million (last week 10.267 million) Impressions. Zee Anmol’s Jamai Raja retained No. 3 position with 10.423 million (last week 10.018 million) Impressions. Zee TV’s spin off fiction Kundali Bhagya remained at No. 4 in the top shows’ list in the combined markets with 10.140 million (last week 9.858 million) Impressions. Colors’ Fear Factor: Khatron Ke Khiladi slipped to No. 5 clocking 9.951 million (last week 10.238 million) Impressions.

Top channels in Urban markets

Star Plus retained its leadership spot garnering 394.853 million (last week 401.315 million) Impressions. Colors fell to No. 2 position but remained just less than a million away in viewership from the leader in Urban market, clocking 384.353 million (last week 412.199  million) Impressions. Zee TV came up to No. 4 position with 370.015 million (last week 350.145 million) Impressions. Sony Entertainment Television slipped to No. 4 garnering 364.056 million (last week 353.685 million) Impressions. Star Bharat climbed to No. 5 with 291.353 million (last week 240.958 million as Life OK) Impressions. Sony SAB slipped to No. 6 with 273.684 million (last week 261.410 million) Impressions. Zee Anmol climbed to the No. 7 spot with 172.171 million (last week 162.725 million) Impressions. &TV slipped to No. 8 position with loss of numbers, garnering 162.519 million (last week 163.766 million) Impressions. Sony Pal came in next at No. 9 with 148.479 million (last week 139.575 million) Impressions. Rishtey trailed at No. 10 with 113.500 million (last week 111.942 million) Impressions.

Top programmes in Urban markets

As per select data {HSM (urban): NCCS All: Prime Time (1800-2330 hours): 2+ Individuals}, Kaun Banega Crorepati on Sony grew stronger as it climbed to the top spot clocking 6.798 million (last week 6.253 million) Impressions. Colors’ Fear Factor: Khatron Ke Khiladi on No. 2 with 6.700 million (last week 7.222 million) Impressions. Zee TV’s Kumkum Bhagya remained its No. 3 position with 6.399 million (last week 5.873 million) Impressions while SAB’s Taarak Mehta Ka Ooltah Chashmah grabbed No. 4 position with 6.129 million (last week 5.864 million) Impressions. Zee TV’s Sa Re Ga Ma Pa has re-entered the top shows’ list at No. 5 with 6.011 million Impressions.

Top channels in Rural markets

Zee Anmol held on to the top spot with 647.267 million (last week 608.797 million) Impressions. Star Bharat climbed up to become the second most watched channel in the rural markets riding on its availability on DD Freedish recording 378.234 million (last week 278.785 million) Impressions. Sony Pal dropped to No. 3 position garnering 347.856 million (last week 329.928 million) Impressions. Rishtey slipped to No. 4 in rural markets with 324.715 million (last week 306.972 million) Impressions. Zee TV was at No. 5 with 255.624 million (last week 248.559 million) Impressions. Star Utsav stayed put at No. 6 with 221.261 million (last week 219.630 million) Impressions. Star Plus climbed up to No. 7 with 186.764 million (last week 172.688 million) Impressions. Colors too slipped one position to No. 8 with 176.103 million (last week 201.560 million) Impressions. DD National fell to No. 9 position with 171.068 million (last week 174.453 million). Big Magic was No. 10 with 161.225 million (last week 163.412 million) Impressions.

Top programmes in Rural markets

The Sri Lanka versus India twenty 20 on DD National was the most watched programme in the rural markets garnering 8.748 million Impressions. Zee Anmol’s Jamai Raja remained the second most watched show in the rural markets with 8.245 million (last week 7.984 million) Impressions. Zee Anmol’s Kaala Teeka was at No. 3 with 6.444 million (last week 6.728 million) Impressions. Sony Pal’s Baalveer stood next, garnering 5.715 million (last week 5.005 million) Impressions. ODI match between SL/IND on DD National grabbed No. 5 position with 5.572 million Impressions.

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