Dentsu Impact elevates Anupama Ramaswamy as NCD

Dentsu Impact recently re-structured its creative department and promoted Anupama Ramaswamy as the National Creative Director. Ramaswamy has been with Dentsu Impact for over a year now. She had joined as an Executive Creative Director. In a natural progression, Soumitra Karnik, who was earlier the National Creative Director, has been promoted to the role of  the Chief Creative Officer.

The recent re-structuring took place owing to the consolidation of creative, digital and media duties for all Maruti Suzuki brands (except Nexa) with Dentsu Aegis Network. Post this development, the network created an integrated creative team which will deliver solutions for the brand. Ramaswamy would be leading this team both on offline as well as digital creative front.   

Some of the agencies that Ramaswamy has worked with, besides Dentsu Impact, include Cheil, JWT, Lowe Lintas, Rediffusion, Havas and FCB. She has worked across a gamut of brands such as Samsung, Nokia, Airtel, Woodland, Whirlpool, LG, Maruti, Lays and Boost. There are a number of awards in her kitty; both international and local like Cannes Gold, Clio Gold, AdFest Golds, Spikes, Effies, New York Festival and a number of Abby’s. She was a part of the One Show Jury in 2012 and is a regular face on the Goafest jury panel over the last few years.

Commenting on her new role, Ramaswamy said, “It is an exciting time to be at Dentsu Impact and working on a brand like Maruti Suzuki. Maruti Suzuki is undergoing a transformation and not many in the industry can boast of being a part of such a change. A change that happens once in 35 years. My mandate is to make the most popular automobile brand equally young and vibrant. And hopefully, I would be able to add value to the business and win some awards. There is so much to learn and hopefully enough to contribute too.”

Soumitra Karnik

Talking about the development, Soumitra Karnik, Chief Creative Officer, Dentsu Impact, said, “Anupama has played a stellar role in the creative performance of Dentsu Impact and this is an extremely well deserved elevation. Keeping pace with where Maruti Suzuki aims to be in the coming times is both exciting as well as challenging. It requires complex understanding of the automobile industry and the world in which it is going to operate in. Anu is going to be right in the forefront of this change and along with her team of individuals with diverse capabilities, will be setting altogether a new bar.”

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