Buoyed by the success of Chakradhari Ajaya Krishna, Big Magic has come up with a spellbinding offering named Maa Shakti under the mythological genre from September 21. The new show will be aired every Monday to Friday at 7pm.
The show will take the spectators on a mythical journey of the powerful goddess Maa Durga. The tales of the invincible goddess are handpicked to suite its target audience. With breath-taking locales, stellar performances, never-seen-before action and advanced VFX effects, Maa Shakti promises to be a visual delight.
The lavish sets coupled with intricate jewellery and costumes will make Maa Shakti a visual experience. Actress Daljeet Kaur will be seen playing the role of Maa Durga while Devendra Mishra will be seen donning Mahishasura.
Maa Shakti depicts the story of the evil destroyer goddess who fights the demon Mahishasura, who projects himself as the most strongest and immortal. In his rage and pride, he practically destroyed the earth and chased away the Gods out of heaven. The powerful battle between goddess Durga to save the earth from the demon Mahishasura forms the crux of the story. In this good versus evil narrative, the channel aims to highlight the side of mythology that is left unsaid in our history.
The show’s promotion will be driven by a 360-degree marketing approach to reach out to the target markets through its various campaigns across TV, radio, on-ground and digital platforms.
A spokesperson from the channel said, “Big Magic’s on-going show Chakradhari Ajaya Krishna has been appreciated among the masses for its enthralling concept. The channel is set to bring yet another story in the mythological genre that will entice a wider set of audience. The new offering Maa Shakti revolving around the life story of goddess Durga is a captivating series that will engage the audience through its fascinating content spinning around the unexplored part of the history.”