Yusuf Merchant and Adil Khan join DDB MudraMax from Kinetic Worldwide

In a strategic move to reinforce the existing senior leadership team of the agency’s outdoor unit, Gour Gupta, CEO, DDB MudraMax, recently announced the appointment of Yusuf Merchant as Vice-President, and Adil Khan as Associate Vice President. Merchant will be based in Mudra House, Mumbai, and Khan will function from the agency’s Gurugram office.
Merchant will report to Sanjay Shukla, President, DDB MudraMax (OOH & Experiential) while Khan will report to Merchant. Both have joined the agency from Kinetic Worldwide.
Commenting on the appointment, Shukla said, “Both, Merchant and Khan have reputed stronghold in the BTL market. They come from a credible, rich experience in the OOH domain. These are exciting times for the group; them being added to the team just adds to the merry.”
At DDB MudraMax, Merchant and Khan would be responsible for bringing and managing new business; fostering the growth of the agency.
An erstwhile Associate Vice-President with Kinetic Worldwide, Merchant joins DDB MudraMax with an experience of close to two decades. He has been associated with the Indian outdoor fraternity at multiple levels and has championed the cause of delivering optimal results and business value in stress environments. During the course of Merchant’s career, his long-term stint with Kinetic Worldwide and associations with high profile agencies like Madison World and Rediffusion Y&R have engineered him to understand the nerve of the changing consumer dynamics and deliver solutions that are profitable for the businesses and are innovative in approach.
Merchant’s brand kitty boasts of some prestigious names like Castrol, Vodafone, HSBC, Idea, Kotak, Levis, Marico, Mondelez, Muthoot FinCorp and Volkswagen to name a few.
Quoting on his appointment, Merchant said, “It’s great to be a part of this vibrant set up. I look forward to using my experience to enhance the DDB MudraMax product in the market. Our focus will be on OOH, integrated with technology.”
In his career span of more than a decade, Khan has been largely associated with Kinetic Worldwide; where he successfully handled a rich bundle of brands like Lufthansa, Google, Ford, Amex and HTC amongst others. He has also worked with Clear Channel Communication and Katha Mediatix during his initial years.
Khan brings to DDB MudraMax, a strong diversified experience of business expansion, client management and team leadership. He has a proven track record of identifying new business opportunities contributing to growing revenues.
Quoting on his appointment, Khan said, “DDB MudraMax has a pedigree of great work that speaks great volumes of the company’s conviction and commitment to its client’s business. I am really happy to be a part of this dynamic group and am looking forward to exciting times ahead.”

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