Vizeum wins media mandate for Bauli India

Vizeum, the full-service media agency from Dentsu Aegis Network, has bagged the media mandate for Bauli India Bakes & Sweets, following a multi-agency pitch.

As part of the mandate, Vizeum’s scope of work for its latest client will range across TV, Print, Radio, OOH, Digital, Activations and others wherein Vizeum will focus on launching the client’s Italian range of products.

Raghav Ravichandar, Senior Marketing Manager, Bauli India, whilst welcoming the Vizeum Team to the Bauli India account, appreciated the media solutions and approach that were brought to the table. He also added, “We are happy to have them on board and are confident that they will effectively communicate our key brand attributes through our media campaigns.”

“We are very excited about nationwide launch of Bauli and will bring in One DAN to give them a big headstart,” said Shripad Kulkarni, Managing Director, Vizeum India.

“We are extremely happy to have Bauli India as part of our client roster. They have a product that will appeal to the youth and their aspirations that reflect perfectly in sync with a growing agency like ours. We shall strive to build a much stronger brand in the times to come,” added Saumya Agarwal, Associate Vice President, who shall be heading this business from Mumbai.

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