Amazon Prime Video ventures into reality shows in India

Amazon Prime Video India has announced the creation of multiple Unscripted Originals (reality shows) for India, a first for a digital streaming service. The line-up comes to life with three new reality shows – Jestination Unknown, The Remix and Comic Kaun featuring Vir Das, Anu Menon, Amit Trivedi, Sunidhi Chauhan and Nucleya; and comedians Tanmay Bhat, Sumukhi Suresh and Abish Mathew. With this foray into reality shows, Amazon Prime Video is once again changing the way video content is created and consumed in India.

James Farrell, Head of Content, Prime Video, Asia Pacific, said, “Reality shows are now more popular than ever, across a variety of genres. Customers globally have told us how much they enjoy reality shows, like the Japanese Prime Video fan favourite, The Bachelor Japan. With the launch of multiple new Original reality shows, we’re aiming to offer our Indian customers a variety of quality new reality content to enjoy.”

Vijay Subramaniam, Director, Content, Amazon Prime Video India, said “We’re always looking for new ways to engage with our customers. We know Indians enjoy reality TV, so we are creating new originals with the best new concepts and local Indian talent. We’re excited to add more variety to our service, and continue to reinvent the way Indian customers watch TV.”

Amazon revealed details of three reality shows, which include a mix of comedy, music, travel and experiential content.

Produced by ‘Weirdass’, Jestination Unknown will be a six-episode travelling comedy show that follows comedian Vir Das and a rotating group of his comic friends. As each episode explores a new city across India, Das and his comic friends will explore the most important question of this show: what does India find funny. Other talent who will feature in the show along with Vir Das include Sharul Channa, Anu Menon, Kavi Shastri and Ashwin Mushran.

Next, produced by ‘Grey Matter’, The Remix will be a 10-episode music reality competition show where DJs and singers pair up to create remixes and compete for a big prize. In each episode, the DJ/singer pairs will reinterpret a popular song in a new style or format, which will change from challenge to challenge. The Remix will be the first series to incorporate a DJ and electronic music. Some of the talent who will be seen as judges in the show will include Nucleya, Sunidhi Chauhan and Amit Trivedi.

Produced by ‘OML’, Comic Kaun (working title) will be a 10-episode nationwide hunt to find India’s next big comic sensation. Comic Kaun offers an opportunity to embrace this genre in a fresh, new competition format that has not been used in India yet. Some of the talent who will feature in the show include Abish Mathew and Sumukhi Suresh as the hosts along with comedians like Tanmay Bhat, Kenny Sebastian, Naveen Richard, Aadar Malik, Sapan Verma, Kanan Gill, Kaneez Surka and Biswa Kalyan Rath.

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