Amazon Prime Video cements exclusive content deal with Sultan of Bollywood

Amazon Prime Video has announced a worldwide exclusive content deal with Salman Khan Ventures. This deal with the Khan makes Amazon Prime Video the exclusive streaming home of future titles of the actor commencing with the recently released Tubelight. All films from Salman Khan Ventures released after Tubelight will premiere exclusively on Amazon Prime Video first, straight after the theatrical release and two months before satellite/ television broadcast or any other form of distribution. Apart from the new releases, existing blockbuster titles such as Bajrangi Bhaijaan, Kick, Jai Ho and Hero will be available on Amazon Prime Video.

Nitesh Kripalani, Director and Country Head, Amazon Video India, said, “Salman Khan is the biggest star in India with a massive worldwide appeal, having played roles and iconic characters that are loved by audiences across the world. We at Amazon Prime Video are elated to announce this epic, ground-breaking global deal with Salman. This is another big step to change the way how Indian customers consume entertainment with Salman’s movies coming first to Prime Video customers before their television broadcast.”

James Farrell, Head of Content, Prime Video, Asia Pacific, said, “Salman is a huge star with a massive global fan following. This exclusive worldwide Prime Video streaming deal with him is one of the biggest star deals to have ever been done in the world. India is a top priority market for Amazon and we believe that this love India has for films, the passion, the energy and the talent of India needs to be on a worldwide stage for global audiences to see.”

Khan added, “Amazon Prime Video reaches over 200 countries and territories and I am happy to collaborate with Amazon Prime Video and expand the reach of Indian cinema. Fans of Indian cinema will discover my movies on a new platform and the platform will also help new fans discover our cinema.”

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