Abhinav Tripathi has joined back McCann Mumbai as Executive Creative Director from TBWA. Tripathi has also worked with agencies like FCB Ulka, Ogilvy & Mather and Leo Burnett in the past.
Tripathi's work has been awarded at One Show, Cannes, D&AD and at many prestigious international forum he is also respected for his immensely insightful brand building work on brands like Uninor, HCL, Limca, KFC, Saffola, Quikr, Asian paints, Piramal iCan, Reliance Life Insurance, Radio Mirchi, MTV Condoms, Mumbai Indian, Modern Foods, JSW Paints to name a few.
Announcing the appointment, Prasoon Joshi, Chairman APAC, CEO & Chief Creative Officer McCann Worldgroup India, said, “I am delighted to welcome Abhinav back to the McCann family. Abhinav represents a unique breed of fine creative people who have sharp understanding of strategy and brands. He has grown with McCann and has been an integral part of our creative journey, am sure his second innings with us will be even more valuable.”
Pradyumna Chauhan, Joint NCD, McCann Worldgroup, said, “I have worked with Abhinav in the past. He is a great collaborator. Much awarded and with an eye on popular culture and emerging communication trends, I am sure he is going to help drive creative excellence.”
Prateek Bhardwaj, Joint NCD, McCann Worldgroup, said, “Delighted to have Abhinav back in the team. He is a unique talent, one who combines an innate advertising wisdom with a truly modern, techie sensibility. With Abhinav on board, I look forward to even more exciting times ahead for McCann.”
Tripathi said, “Even though it's my second stint here, it feels like I never left McCann. I'm honoured that I get to work with Prasoon, and everyone else in the agency, again. McCann has some of the best creative and strategic minds in the industry and together I see us forging new paths for our clients in an ever changing social-media landscape. I'm really excited to be back here, and I hope that my excitement is contagious.”