WPP's Possible and Wunderman join forces to become one digital giant

WPP’s Wunderman, a global digital agency, has announced that Possible, another multi-service digital agency of WPP has joined its group. The enlarged group will have the scale, expertise and global reach to better meet the demands of global marketers today and in the future. Possible, a WPP agency created in 2011, will continue to operate as a standalone brand within Wunderman.

With more than 9,200 people in 200 offices in 70 countries, the enlarged group will form one of the world’s largest digital agencies, offering clients’ access to strategic consultancy, creative talent, technology expertise and data science in all major markets and regions.

The official communique from WPP stated, “Global clients are today looking for much greater simplicity and scale from their digital marketing partners to deal with a more complex, fragmented and changing environment.”

The partnership transforms Wunderman and Possible’s offering to provide clients significant experience around marketing automation platforms, offshore production, performance media, mobile and CRM, with specialisations in customer experience, content, commerce, data and health. Microsoft works with both Possible and Wunderman in Seattle and will benefit from leveraging the strengths of both networks around the world.

The two agencies share a rich heritage of creativity and data supported by significant business and digital transformation capabilities and, in recent weeks, both agencies have launched comprehensive commerce capabilities.

Wunderman Commerce was formed in partnership with Salmon, an award-winning ecommerce consultancy, as its foundation, to develop digital strategies and implement ecommerce technology platforms for clients, whilst Possible acquired Amazon consulting specialist, Marketplace Ignition, to help brands and retailers grow their business on Amazon and other online marketplaces.

Technology partnerships will be at the heart of the combined business with more than 2,600 technology experts across both companies with specialisms in working with Adobe, Amazon, Google, IBM, Marketo, Microsoft, Salesforce and Sitecore.

Mark Read, Global CEO, Wunderman said, “I’ve been closely involved with Possible since its inception and have long admired the creative and strategic excellence of its people. Clients today are looking for simplicity and expertise and this move is designed to provide both.”

Shane Atchison, Global CEO, Possible, shared, “Combining our deep and diverse capabilities is exactly the kind of forward-thinking move that will allow us to deliver business results for our clients.”

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