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CEAT comes on board as title sponsor of Ultimate Table Tennis

With this new association, the league will be called CEAT UTT. Apart from the title sponsorship, the tyre manufacturing company would continue to help the players in different ways

Tyre manufacturing brand CEAT has come on board as the title sponsor of Ultimate Table Tennis (UTT). With this new association, the league will be called CEAT UTT. CEAT is the flagship company of Rs 22,000-crore RPG Enterprises.

“Table tennis is a very dynamic sport and we are very happy to come on board as the title sponsor for Ultimate Table Tennis, which has the potential to revolutionise the sport in India. We at CEAT believe that the young crop of players have it in them to create greater success stories in the following years. We already have several Olympians in India from table tennis and I am sure that with the right kind of backing and exposure which CEAT UTT will provide, their performances in other major international events will be impacted positively. CEAT is committed to the development of the sport in India and are keen to help the sport in its endeavour to achieve glory,” stated Anant Goenka, Managing Director, CEAT.

The company further stated that apart from the title sponsorship, they would continue to help the players in different ways like they do with other Indian sports. Vita Dani, League owner of CEAT UTT, said, “CEAT has been actively involved with various other sports in India for a while now and we are very grateful to them for coming on board as title sponsor. This is another boost in our endeavour to bring about a revolution in table tennis and help the sport grow to greater echelons in India.”

CEAT Ultimate Table Tennis will start from July 13 in Chennai then will move to Delhi from July 21 and the ultimate culmination, two semi-finals and final will be held in Mumbai from July 26. The league will have 24 of the best Indians as well as 24 world-class international players competing against one another through six clubs. Each club will have eight players – four men and four women with an equal mix of overseas and Indian players, apart from a foreign and an Indian coach. The league will be broadcast live on Star Sports Select 2 HD, Star Sports Select 2, Hotstar and JioTV.

India’s newest franchise sports league Ultimate Table Tennis (UTT) is set for its inaugural season in July 2017 to promote and enhance the sport of table tennis in India. After the positive impact of India Open 2017, held in New Delhi in February 2017, Ultimate Table Tennis aims to take the sport to greater heights. UTT is owned and developed by 11Even Sports Private Limited (ESPL), a Mumbai-based company exclusively formed for the promotion and development of the game in India. UTT will strive to be a world-class league that inspires the youth, entertains and engages fans, drives development at grassroots level and delivers value to all stakeholders.


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