CARS24 launches first TVC with tagline 'Car becho, best price mein'

Creative agency from the Dentsu Aegis Network, Happy mcgarrybowen has created and launched the first-ever television commercial (TVC) for CARS24 Services featuring Boman Irani as its brand endorser.

The TVC, which is a part of a 360-degree campaign, has the talented Irani playing an ‘Average Joe’ struggling to sell his car and shows how CARS24 comes to his rescue. Working with the tagline ‘Car becho, best price mein’, the TVC is divided into three parts – his struggle with online buyers and introduction to CARS24, establishing the best price via CARS24’s scientific inspection and online auction, and finally, instant payment to his bank account.

Vikram Chopra

Elaborating on CARS24’s TVC, Vikram Chopra, CEO and Co-founder, CARS24, said, “Our research indicates that people are now selling their cars in three years, as against five to six years as was the case earlier. As we sit on the cusp of the next growth curve, the new TVC will help us support more customers get the best price for their cars. We are glad to have a brand endorser of Boman Irani's calibre to be the face of CARS24.”

Kartik Iyer

Talking about the reason behind bringing Irani on board and the thought behind the campaign, Kartik Iyer, CEO and Co-founder, Happy mcgarrybowen, said, “The second-hand car sales market in India is pretty complicated. With many horizontal players promising all kind of prices, the customer is often left in a state of disillusionment making the process of selling one’s car very painful. CARS24 is a focused and specialised player in this domain. They follow a scientific and unique process that allows the seller to get the right price for his car. We chose Boman as he himself is a passionate car owner. Getting him to live out the doubts in the mind of the customer seemed like an authentic thing to do. This campaign is the first step for the brand. We look forward to aggressively growing their market share and creating value for the brand.”

The TVC will run across all national TV channels along with a strong presence across other media platforms. 

The TVC:

Credits:

Brand: CARS24

Agency: Happy mcgarrybowen

CEO: Kartik Iyer

COO: Siddartha Roy

Account Management:

Group Account Director: Rohini Radhakrishnan

Account Supervisor: Aditi Chawla

Planning: Ashwin Dravid

Creative:

CD: Bobby Thomas

ACD: Athul CT

Sr Copywriter: Fenjo Sebastian

Creative Controller: Sabu CV

Art Director: Rashmi KM

Production House: Radhika Produces Films

Producer: Radhika Sawhney

Director: Vijay Prabhakaran

Info@BestMediaInfo.com