Bang in the Middle bags creative and digital mandate for PKL team UP Yoddha

The new team of Pro Kabaddi League Season 5 team, UP Yoddha, has brought Bang in the middle on board as its creative and digital partner. The agency will be responsible for the launch and creating fandom across communication mediums.

This is the first ever season for the Yoddha’s. The agency has already started working on the account and a campaign announcing the team on various social platforms and their website.

The agency has a task of further build an image for UP Yoddha as a team in PKL. UP Yoddha being the late entrant have a tough competition to play against teams like Patna pirates, pink panthers, U Mumba’s and others, who have already created their fandom and have been in the league from the very first season.

Vinod Kumar Bisht, AVP, GMR Sports, said, “Pro Kabaddi from its very first season has made a mark and got the kabaddi  enthusiast follow it like a religion. GMR sports is happy to announce its team UP Yoddha in the coming season. UP as a team will give chance to represent the state and make a mark in the league. Our aim to get this association into an even stronger position and emerge champions as we are the Yoddha's in the league. We are more than happy to welcome Bang in the Middle aboard to begin the journey with us.”

Naresh Gupta

Naresh Gupta, Managing Partner and CSO, Bang in the Middle, said, “GMR sports, UP Yoddha is a prestigious brand to work with. As an agency we are kicked about the idea of having a sport team which plays the legacy game of our country. UPY is a late entrant and that is our opportunity. Building the following for the new team is a major challenge. Our focus will be to build UP Yoddha into a brand and create fandom.”

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