OMD MudraMax bags media duties of NR Group

N Ranga Rao and Sons, makers of Cycle Pure Agarbathi announced the appointment of OMD MudraMax for all their consolidated media duties.

OMD MudraMax will now manage the entire portfolio of N Ranga Rao and Sons, which will include national brands such as Cycle Pure Agarbathies, Lia (Agarbathies and Aircare), Rhythm, Vasu, Bansuri, Heritage, Om Shanti and Woods. The account size is in the range of Rs 60-75 crore, as per industry sources.

Arjun Ranga

Arjun Ranga, Managing Director, N Ranga Rao and Sons, said, “We found it apt to consolidate the business with one trusted partner like OMD MudraMax. We are looking forward to some exciting work from the team built on seamless integration with our various creative agencies.”

NR Group has diversified into different lines of businesses. It is a name to reckon with in all the categories it is present in, including agarbathies, functional aircare products, wellness, home fragrance products, floral extracts and prayer and spiritual products such as Cycle Pure Agarbathies, Lia Agarbathies, Lia Room and Car fresheners, IRIS Home Fragrances and others.

On winning the consolidated account, Gopalakrishnan Nair, Executive VP and Principal Partner, OMD MudraMax, said, “It is a good endorsement of our sincerity and commitment to our clients like NR Group. We thank the client for re-imposing their faith in us and we are glad to extend our partnership with such a prestigious organisation. We have a lot of ambitious plans for all the brands, which are currently underway.”

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