Mindshare and McDowell's to bring No. 1 Yaari on Gemini TV

Gemini TV, in association with McDowell’s No. 1 Luxury Soda and Mindshare, is launching a celebrity talk show ‘No. 1 Yaari’ bringing alive friendships of well-known personalities from real to reel life. Hosted by actor Rana Daggubati, the show will start airing on June 25, every Sunday at 8.30 pm. McDowell’s No. 1 Luxury Soda is a brand of United Spirits Limited – a Diageo Group Company.

The show brings together the Tollywood stars and their real-life best friends who will share their behind-the-door secrets, friendship defining moments and play interesting games with Daggubati. While the fans will be treated to some never-seen-before videos, the audience get to ask their favourite stars questions to know them better.

Subroto Geed, Senior Vice-President, Marketing, United Spirits Limited, said, “Joining hands with partners and curating content that is on brand purpose has always been a part of our storytelling. ‘No. 1 Yaari’ by Mc Dowell’s No. 1 Luxury soda is one such co-production that we are proud of. Having a celebrity like Daggubati to chat with other stars and getting them to talk about their ‘No.1 Yaari Stories’ is going to be highly engaging for the audience. We hope it inspires them to go on to rekindle their ‘yaaris’ and reach out to the long lost friends. After all, our ‘Yaars’ have played an important role in shaping who we are today.”

Prasanth Kumar

Prasanth Kumar, CEO, Mindshare South Asia, said, “Friendship and brotherhood are one of the most beautiful bonds in one’s life that needs to be relished in this fast pace world. There could not be a better idea than celebrating the same through this show which is India’s first celebrity chat show which will raise a toast to celebrate – Friendship. Bringing this live is exciting. It's a great platform for the brand. We at Mindshare recognize the consumer tastes as triggers to customizing content. We are looking forward to making this bigger. Thanks to all our partners who have been a great encouragement in this journey.”

The show is co-produced by Sprint Telefilms and directed by Sanjeev K Kumar. Viewers will be able to catch all the content on the Viu app exclusively.

“No. 1 Yaari celebrates the spirit of brotherhood and friendship. Friends have always been a strong support system throughout my personal journey. Although stars are public figures, they always have a private side, which they manage to keep under wraps. It will be fun to uncover their wild sides and reveal how their friendships have shaped their uniqueness on the show,” said Daggubatti.

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