With two more days to go and winners for seven categories yet to be announced, India is all set for a record win at the 2017 Cannes Lions International Festival of Creativity. Currently, the Indian tally stands at 32 Lions including a Grand Prix for Good and it is expected to cross the highest tally in the last seven years as Indian agencies have 16 shortlists in four categories – Film, Film Craft, Radio and Creative Effectiveness. The Titanium and Integrated Lions shortlists will be made live today. India had brought maximum 34 Lions home in 2013.
While Indian agencies have taken a comfortable lead over last year’s metal tally of 27, the previous year was the worst for the country in the last seven years with only 13 Lions.
India’s performance at Cannes Lions since 2010 sans Film, Film Craft, Radio, Creative Effectiveness, Titanium and Integrated Lions:
|
Metal
|
2017
|
2016
|
2015
|
2014
|
2013
|
2012
|
2011
|
2010
|
|
Grand Prix
|
1
|
1
|
1
|
Nil
|
Nil
|
Nil
|
Nil
|
Nil
|
|
Gold
|
7
|
3
|
0
|
5
|
8
|
3
|
3
|
3
|
|
Silver
|
14
|
7
|
6
|
9
|
6
|
3
|
10
|
6
|
|
Bronze
|
10
|
14
|
5
|
13
|
20
|
8
|
10
|
8
|
|
Glass Lions
|
|
2
|
1
|
|
|
|
|
|
|
Total
|
32
|
27
|
13
|
27
|
34
|
14
|
24
|
17
|
This year, Indian agencies have won seven Gold including one Glass Gold, 14 Silver and 10 Bronze Lions as compared to last year’s three Gold, seven Silver and 14 Bronze Lions. 2013 had witnessed the maximum number of Gold Lions.
In terms of entries from India in last five years, 2016 had witnessed the highest number of entries at 1315 as compared to this year’s 1227 entries. In 2015, there were 1035 entries from India while 2014 witnessed lowest entries at 979 in the last five years. Indian agencies had sent 1,110 entries in 2013.
|
Entries from India in last five years
|
|
2017
|
2016
|
2015
|
2014
|
2013
|
|
1227
|
1315
|
1035
|
979
|
1110
|
Agency-wise performance
McCann Worldwide has the best performance till now with 15 Lions followed by Ogilvy & Mather with seven Lions. Taproot has three Lions under its belt this year while Leo Burnett and Medulla Communications have two wins each. BBDO, Famous Innovations and L&K Saatchi & Saatchi have one Lion each until now.
Agency-wise Indian tally sans Film, Film Craft, Radio, Creative Effectiveness, Titanium and Integrated Lions:
|
Agency
|
Grand Prix
|
Gold
|
Silver
|
Bronze
|
Total
|
|
BBDO India
|
|
|
1
|
|
1
|
|
Famous Innovations
|
|
|
|
1
|
1
|
|
L&K Saatchi & Saatchi
|
|
1
|
|
|
1
|
|
Leo Burnett
|
|
|
1
|
1
|
2
|
|
McCann WorldGroup
|
1
|
4
|
7
|
3
|
15
|
|
Medulla Communications
|
|
|
2
|
|
2
|
|
Ogilvy & Mather
|
|
2
|
1
|
4
|
7
|
|
Taproot Dentsu
|
|
|
2
|
1
|
3
|
|
Total
|
1
|
7
|
14
|
10
|
32
|
Shining campaigns at Cannes
The most awarded campaigns so far are McCann’s Afghan Immunity Charm, Ogilvy & Mather’s Savlon Healthy Hands Chalk Sticks for ITC’s Savlon, Leo Burnett’s Roads that Honk for HP Lubricant, Taproot Dentsu’s Adidas Odds for Adidas, L&K Saatchi & Saatchi’s #GiveHer5, and Medulla Communication’s Last Laugh for IAPC.
Category-wise performance
India performed best in the Pharma category with 11 metals (four Gold, six Silver and one Grand Prix) followed by Design with four Lions. There were three Lions each in Health & Wellness and PR categories while Direct, Outdoor, Product Design and Media categories had two winners each. India won one Lion each in Innovation, Glass and Promo & Activation.
List of Indian winners sans Film, Film Craft, Radio, Creative Effectiveness, Titanium and Integrated Lions:
|
Title
|
Client
|
Product
|
Entrant / Idea Creation
|
Prize
|
|
Direct
|
|
Adidas Odds
|
Adidas
|
Adidas Shoe
|
Taproot Dentsu, Mumbai
|
Silver Lion
|
|
Afghan Immunity Charm
|
Ministry Of Public Health, Islamic Republic Of Afghanistan
|
..
|
McCann Worldgroup India, Mumbai / McCann Health, New Delhi
|
Silver Lion
|
|
Innovation
|
|
Roads That Honk
|
HPCL
|
HT Lubricants
|
Leo Burnett India, Mumbai
|
Silver Lion
|
|
Glass
|
|
#Giveher5
|
The Ammada Trust
|
Public Service
|
Law & Kenneth Saatchi & Saatchi, Mumbai
|
Gold Lion
|
|
Health & Wellness
|
|
Adidas Odds
|
Adidas
|
Adidas Shoe
|
Taproot Dentsu, Mumbai
|
Bronze Lion
|
|
Immunity Charm
|
Ministry Of Public Health, Islamic Republic Of Afghanistan
|
Immunity Charm
|
McCann Health, New Delhi / McCann Worldgroup India, Mumbai
|
Bronze Lion
|
|
Savlon Healthy Hands Chalk Sticks
|
Itc Savlon
|
Savlon Healthy Hands Chalk Sticks
|
Ogilvy & Mather Mumbai
|
Bronze Lion
|
|
Pharma
|
|
Immunity Charm
|
Ministry Of Public Health, Islamic Republic Of Afghanistan
|
Immunity Charm
|
McCann Health, New Delhi / McCann Worldgroup India, Mumbai
|
Grand Prix for Good
|
|
Immunity Charm
|
Ministry Of Public Health, Islamic Republic Of Afghanistan
|
Immunity Charm
|
McCann Health, New Delhi / McCann Worldgroup India, Mumbai
|
Gold Lion
|
|
Immunity Charm
|
Ministry Of Public Health, Islamic Republic Of Afghanistan
|
Immunity Charm
|
Mccann Health, New Delhi / Mccann Worldgroup India, Mumbai
|
Gold Lion
|
|
Immunity Charm
|
Ministry Of Public Health, Islamic Republic Of Afghanistan
|
Immunity Charm
|
McCann Health, New Delhi / McCann Worldgroup India, Mumbai
|
Gold Lion
|
|
Immunity Charm
|
Ministry Of Public Health, Islamic Republic Of Afghanistan
|
Immunity Charm
|
McCann Health, New Delhi / McCann Worldgroup India, Mumbai
|
Gold Lion
|
|
Last Laugh
|
Indian Association Of Palliative Care
|
Palliative Care
|
Medulla Communications, Mumbai
|
Silver Lion
|
|
Last Laugh
|
Indian Association Of Palliative Care
|
Palliative Care
|
Medulla Communications, Mumbai
|
Silver Lion
|
|
Immunity Charm
|
Ministry Of Public Health, Islamic Republic Of Afghanistan
|
Immunity Charm
|
McCann Health, New Delhi / Mccann Worldgroup India, Mumbai
|
Silver Lion
|
|
Immunity Charm
|
Ministry Of Public Health, Islamic Republic Of Afghanistan
|
Immunity Charm
|
McCann Health, New Delhi / Mccann Worldgroup India, Mumbai
|
Silver Lion
|
|
Immunity Charm
|
Ministry Of Public Health, Islamic Republic Of Afghanistan
|
Immunity Charm
|
McCann Health, New Delhi / Mccann Worldgroup India, Mumbai
|
Silver Lion
|
|
Immunity Charm
|
Ministry Of Public Health, Islamic Republic Of Afghanistan
|
Immunity Charm
|
McCann Health, New Delhi / Mccann Worldgroup India, Mumbai
|
Silver Lion
|
|
Outdoor
|
|
Savlon Healthy Hands Chalk Sticks
|
ITC Savlon
|
Savlon Healthy Hands Chalk Sticks
|
Ogilvy & Mather Mumbai
|
Gold Lion
|
|
Cat/Rabbit/Dog
|
World For All ( Animal Care And Adoptions )
|
World For All ( Animal Care And Adoptions )
|
Mccann Worldgroup India, Mumbai
|
Silver Lion Campaign
|
|
PR
|
|
Savlon Healthy Hands Chalk Sticks
|
ITC Savlon
|
Savlon Healthy Hands Chalk Sticks
|
Ogilvy & Mather Mumbai
|
Gold Lion
|
|
#Releasethepressure (Integrated)
|
Pepsico
|
Mirinda
|
BDBO India, Gurgaon
|
Silver Lion
|
|
Savlon Healthy Hands Chalk Sticks
|
ITC Savlon
|
Savlon Healthy Hands Chalk Sticks
|
Ogilvy & Mather Mumbai
|
Bronze Lion
|
|
Promo & Activations
|
|
Savlon Healthy Hands Chalk Sticks
|
ITC Savlon
|
Savlon Healthy Hands Chalk Sticks
|
Ogilvy & Mather Mumbai
|
Bronze Lion
|
|
Product Design
|
|
Afghan Immunity Charm
|
Ministry Of Public Health, Islamic Republic Of Afghanistan
|
..
|
McCann Worldgroup India, Mumbai / Mccann Health, New Delhi
|
Silver Lion
|
|
Savlon Healthy Hands Chalk Sticks
|
ITC Savlon
|
Savlon Healthy Hands Chalk Sticks
|
Ogilvy & Mather Mumbai
|
Bronze Lion
|
|
Design
|
|
Savlon Healthy Hands Chalk Sticks
|
ITC Savlon
|
Savlon Healthy Hands Chalk Sticks
|
Ogilvy & Mather Mumbai
|
Silver Lion
|
|
Adidas Odds
|
Adidas
|
Adidas Shoe
|
Taproot Dentsu, Mumbai
|
Silver Lion
|
|
Roads That Honk
|
HPCL
|
HP Lubricants
|
Leo Burnett India, Mumbai
|
Bronze Lion
|
|
The Proposal Box That'll Get You A Yes
|
Caratlane - A Tata Product
|
Caratlane's Special Edition Engagement Rings
|
Famous Innovations, Mumbai
|
Bronze Lion
|
|
Media
|
|
Paytm Sweet Change
|
Paytm
|
Paytm Wallet
|
McCann Worldgroup India, Mumbai
|
Bronze Lion
|
|
Afghan Immunity Charm
|
Ministry Of Public Health, Islamic Republic Of Afghanistan
|
..
|
McCann Worldgroup India, Mumbai / Mccann Health, New Delhi
|
Bronze Lion
|
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