Cannes Lions 2017: India secures 19 shortlists in Design, Product Design, Media and Entertainment

Cannes Lions International Festival of Creativity has announced shortlists for the Entertainment Lions, Entertainment for Music, Design, Media and Product Design on its fourth day. India has a total of 19 shortlists in the various category shortlists announced today. There are ten shortlists for the Design category. Product Design and Media have four shortlists each from India while there is only one shortlist in the Entertainment category. No agency could make it to the Entertainment Lion for Music shortlists.

In the design category, Leo Burnett leads the category with three shortlists for the campaign ‘Roads that Honk’ for HP Lubricants. Ogilvy & Mather has two shortlists: One for the campaign ‘Savlon Healthy Hands Chalk Sticks’ campaign for ITC’s Savlon and the other for ‘100 Pipers Guitar Series’ for Pernod Ricard India. McCann Worldgroup India has one shortlist for the campaign ‘World for All’ for World For All (Animal Care and Adoption). TBWA\India has one shortlist ‘Pet Friendly Bar-Beagle’ for Zoobar. Rediffusion Y&R has one shortlist for Nakshatra Welfare Society’s campaign ‘Bhagwan Bharose-At God’s Mercy’. Taproot India has one shortlist for Adidas’ ‘Adidas Odds’ campaign. Famous Innovation’s campaign ‘The Proposal Box That Can Get You A Yes’ for Tata’s Caratlane has also made it to the category shortlists.

For Product Design Lions, McCann Worldgroup’s ‘Immunity Charm’ campaign has been shortlisted in Solution and Social Impact sub-categories. Ogilvy’s Savlon Healthy Hands Chalk Sticks also secured one shortlist each in Solution and Social Impact sub-categories.

In the media category, India has four shortlists. McCann Worldgroup India Mumbai secured two shortlists the campaign ‘Afghan Immunity Charm’ for Ministry of Public Health, Islamic Republic of Afghanistan and ‘PayTM Sweet Change’ for PayTM. Another shortlist in the category is Mindshare for the campaign ‘Nayi Soch: New Thinking’ for Star Plus. BBDO India’s campaign ‘#ReleaseThePressure’ for Mirinda is another shortlist in the category.

In the Entertainment category, Mindshare again has a shortlist for the campaign ‘Dove Change The Rhyme’ campaign for Hindustan Unilever Dove.

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