Laqshya Media Group announces division of OOH business

Laqshya Media Group has announced the division of its OOH agency business into two parts namely Laqshya Solutions and Outdoor Media Integrated. Company has also announced consolidation of the group business with special focus on south market under the leadership of MV Sairam, who will be the new Executive Vice President (South). Sairam is the veteran in the industry with experience of more than two decades. He enjoys the excellent relationship with various stakeholders across four southern states.

Among the other changes, Amarjeet Singh Hudda is the new COO of Laqshya Solutions , whereas Naresh Bhandari is the new COO of Outdoor Media Integrated. Both the agencies will work independently in all the markets and will have separate teams for relevant functions.

(L-R) Sairam, Naresh and Amarjeet

OMI was one of the leading OOH agencies in the country till four years back. The operations of OMI was suspended to extract the advantages of brand Laqshya through its verticals Laqshya Solutions.

Commenting on the development, Group CEO Atul Shrivastava said, “Laqshya is proud of leaders like Sairam, Amarjeet and Naresh who have not only created strong business base for the company but have also created a strong professional equity in the market for themselves. Growth is a regular phenomenon in Laqshya for the performers and it was just natural to give the larger role and recognition to them. Management is confident that these leaders will take the company to the next level of growth.”

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