Discovery to enter Hindi GEC genre in India, will launch Jeet this year

Discovery Communications has announced its plan to roll out Discovery Jeet, a new general entertainment channel across India, at the end of 2017. It will be the flagship for the network’s ambitious investment in original local productions in India around a range of programme genres, including true crime investigations, small-town heroes and gritty survival.

Discovery is scaling up investment in over 200 hours of local content originals that will premiere on this new channel. Targeting young male audiences, in metros, tier II and tier III cities, Discovery Jeet aims to engage viewers with gripping stories, heroic characters and tales of achievements.

(L-R) Swami Baba Ramdev and Karan Bajaj

“We are excited to launch Discovery Jeet, which will bring a new style of entertainment, in a truly local, bespoke, ground-up offering. It borrows the best of Discovery’s ethos, seeded in fact and purpose-driven content, and leveraging global resources to mount it at a scale that delivers larger-than-life stories,” said Karan Bajaj, SVP & GM, South Asia, Discovery Networks Asia Pacific. “Jeet marks an important milestone in our continued commitment to entertain and inspire India’s young minds!”

Arthur Bastings, President & MD, Discovery Networks Asia Pacific, elaborated, “The expansion into general entertainment with Jeet redefines how Discovery will connect and interact with new young audiences across the heartlands of India. Jeet is fun, relatable, and exciting and brings to life the captivating, real stories of India’s own in a manner never seen before!”

Discovery Jeet will hit the screens later this year with a vibrant programming line-up. Swami Baba Ramdev: The Untold Story, a scripted biopic series tracing Swami Baba Ramdev’s fascinating and inspirational journey; Saragarhi is about India’s Bravest Day, scripted drama series about one of the greatest, yet largely uncelebrated, last stands in Indian military history; Gabru: The Birth of Hip Hop, a scripted series on the Rap & Hip Hop revolution that has taken India by storm, from the far ends of Punjab to the slums of Mumbai; Gangs of Mumbai,  a scripted series on the colourful, larger-than-life characters from  the thriving underworld of India’s Maximum City.

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