Shashi Sinha to head media jury at Kyoorius Creative Awards

The fourth edition of the Kyoorius Creative Awards has announced Shashi Sinha, Chief Executive Officer of IPG Mediabrands, as the media jury foreman.

The panel of judges consists of Vikram Sakhuja, Group CEO, Madison Media and OOH at Madison World; Prasanth Kumar, CEO South Asia, Mindshare; Kasper Aakerlund, CEO, IPG Mediabrands, Hong Kong; Susanna Cousins, Director of Strategy, MEC; and Rahul Welde, Global VP Digital Transformation, Unilever.

Sinha started his career as product manager at Parle. He set up Lodestar in the early 90s. In October 2012, he was made the CEO of IPG Mediabrands and was tasked with bringing together a diverse group while making it future ready. Shashi took the role and made it wider – he worked on making the entire industry future ready by participating and leading various industry organisations to look beyond their traditional beliefs.

Rajesh Kejriwal

Talking about the media category, Rajesh Kejriwal, Founder and CEO of Kyoorius, said, “Disruption is all around us. Media agencies are paving the way for marketing innovation and they are beginning in their own backyard by re-inventing themselves. Marketers are looking to bridge the gap between content and consumers by devising effective solutions for brands. Creativity is stemming from innovation, and innovation is the disruptor.”

Kyoorius Creative Awards 2017 is featuring the media category for the second year, after its successful debut in 2016. “The awards felicitate outstanding talent which seamlessly integrates idea and craft to create superior artistry and craftsmanship. The jury’s exceptional calibre and experience acknowledges the importance our awards and its place in the creative arts,” added Kejriwal.

The awards invite participation from advertising, digital, media and mobile agencies, production houses, event management companies, photographers, brands, corporates, NGOs and even individuals.

The open jury sessions will be held from May 11-13 at Ecole Intuit Lab, Mumbai. It will invite people from the industry and media to attend the jury sessions to learn and benefit from the discussions and the entries showcased.

While entries for awards will close on April 19, the last day to submit physical entries is April 26. The Kyoorius Creative Awards ceremony will be held on Friday, June 2, 2017 at the Dome, NSCI in Mumbai.

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