OMD names Torie Henderson as CEO, SE East Asia & India; Jasmin Sohrabji given global role

Omnicom Media Group has named Torie Henderson as CEO of Omnicom Media Group South East Asia and India. Henderson, who moves into the new role from her position as President, Global Account Management, Omnicom Media Group Asia Pacific, replaces Jasmin Sohrabji, who has been appointed to a global leadership role with Omnicom Media Group.

Commenting on the appointment, Cheuk Chiang, CEO, Omnicom Media Group, Asia Pacific, said, “Our success as a network is clearly determined by the strength of our people and leadership. In Torie we have a great leader, whose experience in client, talent and market development will assure that we continue the momentum that Jasmin and her team have built in our fastest growing region.”

“As we welcome Torie in her new role, we are thankful to Jas for her great work and we wish her all the very best as she takes the world stage,” Chiang added.

Sohrabji joined Omnicom Media Group in 2007 with the mandate of setting up OMD’s India operations. OMD has metamorphosed into one of India’s fastest growing media agencies today with an impressive roster of clients. With more than two decades in the industry, Sohrabji has collected multiple accolades and distinctions, including recognition as Agency Innovator 2009 (The Internationalist, UK), Agency Head of the Year (Media Magazine, Asia) and ‘Woman Achiever of the Year – Advertising (GR8 Magazine, India).

In June 2013 two sub-regional assignments covering South East Asia and Greater China were added, in addition to Australia and New Zealand. Sohrabji, besides continuing to lead Omnicom Media Group India as CEO, was also tasked with leading the South East Asian markets of Singapore, Malaysia, the Philippines, Indonesia, Vietnam and Thailand for OMD as well as PHD and M2M, both Omnicom Media Group brands.

During her 11-year tenure with Omnicom Media Group, Henderson has held a number of leadership roles, including heading OMD International in Hong Kong and serving as CEO of Omnicom Media Group Singapore. An advocate for service excellence, innovation and ground-breaking media partnerships, Henderson helped grow the breadth of Omnicom Media Group’s client roster while also expanding the depth of its existing relationships with leading regional and global marketers. A strong believer in the value of training and mentoring as a critical component of organizational effectiveness, she has served as the Chairperson for Campaign Asia Pacific’s MediaWorks programme for four consecutive years.

Torie Henderson

Defining her priorities in her new role, Henderson said, “Over the past several years, Omnicom Media Group agencies in South East Asia and India have delivered strong and consistent growth, as well as many of the industry’s most award winning campaigns. My priority will be on developing the tools and talent required to accelerate growth, drive innovation and inspire creativity.”

Henderson will be based in Singapore, reporting directly to Chiang.

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