Law & Kenneth Saatchi & Saatchi has been appointed as the creative agency on record for Celio*, a French fashion brand for men. The agency’s task is to take Celio* to the absolute top of Indian men’s fashion pyramid while being in sync with the international core values of Celio*.
The account, which was won in a multi-agency pitch, will be handled by the agency’s Mumbai office. The agency will be responsible for the integrated communications mandate of the brand.
Celio* is a French menswear brand with 1,000 stores across 60 countries. It carries the latest international range in India of casual wear, denim wear and smart work wear through its exclusive 35 standalone stores, 137 shop-in-shops in department stores, 19 shop-in-shops in MBOs and a strong online presence through distribution. Decoding trends to offer the best of international menswear fashion is the brand’s forte. Showcasing collections oriented to the different moments in a man’s life, Celio* captures effortless style for men.
Anil S Nair, CEO & Managing Partner, Law & Kenneth Saatchi & Saatchi India, said, “Being Chosen by Celio* to build the brand in India is a matter of great honour for us at Law & Kenneth Saatchi and Saatchi. Coming out victorious from one of the toughest selection process we had to undergo in the recent times makes this win special for us. We will work very closely with the Celio* India team to achieve all the KPIs set for the business in the short term as well as the long term.”
Satyen P Momaya, CEO, Celio* Future Fashion, said, “We are delighted to appoint Law & Kenneth Saatchi and Saatchi as our creative agency. The team understands our business and will be working closely with us to develop an impactful communication strategy for India. We are confident that the strategy will enable us to grow in this dynamic and highly competitive segment. We are excited to win with the consumer and establish a stronger consumer connect along with Law & Kenneth Saatchi and Saatchi.”