Mediacom bags Goibibo's media mandate

Goibibo has assigned Mediacom the integrated media planning and buying duties for the company. The account will be managed and supervised from the agency’s Gurgaon office. Mediacom is already the AOR of MakeMyTrip which acquired Ibibo Group. Recently, MakeMyTrip’s creative agency Publicis Communications was handed over the creative duties for Goibibo.com.

Commenting on the win, Saujanya Srivastava, Group Chief Marketing Officer, Go-MMT Group, said, “We have a long standing association with MediaCom. The team has helped us deliver successful marketing campaigns for MakeMyTrip in the past, including the recent one on MakeMyTrip Assured Hotels proposition. Post the merger with the Ibibo Group, we have high impact marketing plans to pursue. Mediacom worked with us on the first Goibibo marketing campaign post-merger, featuring Deepika Padukone as the brand ambassador. The campaign has been received well and we are confident of an equally positive impact on the business as well.”

Speaking about the win, Debraj Tripathy, Managing Director, Mediacom South Asia, said, “Winning the Goibibo mandate is testament to the wonderful partnership MediaCom has enjoyed with Makemytrip over the last 6 years. We’ve always put client delight and systems thinking at the heart of our recommendations and this win just proves the effectiveness of this approach. Welcome aboard Goibibo!”

Sushanto Biswas, General Manager, Mediacom, added, “We are delighted to win the mandate for Goibibo. Travel and hospitality is a super exciting industry and is only poised to grow in the future. We’re looking forward to delivering better media value to the Goibibo brand“

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